Description

In India, high information technology (IT) adoption rates for small- and medium-sized businesses (SMBs) will only occur when vendors meet the specific budgeting and set-up needs of these clients. This market insight discusses trends in the Indian customer relationship management (CRM) on a software as a service (SaaS) market, with a particular focus on the SMB segment. Topics include market drivers and restraints. A competitive analysis that details vendors in the market is also provided. The base year for this research service is 2011, and the forecast period is 2012 to 2018.