BMW M Division—Dedicated Driving Dynamics
BMW M Division—Dedicated Driving Dynamics
Pushing the Limits of Luxury and Performance for 45 Years
21-Apr-2017
Europe
$1,500.00
Special Price $1,125.00 save 25 %
Description
BMW prides itself in creating best-in-class performance luxury vehicles in terms of driving dynamics. BMW M takes this a step further by providing higher power and torque output powertrains and handling capabilities that enhance overall vehicle performance. The division has 3 distinct strategies to attract new customers; 1. selling M-badged vehicles that are fundamentally engineered to the highest levels of performance and driving; 2. providing M performance upgrades to regular BMW vehicles so that customers can experience certain M features and upgraded performance functionality; 3. selling distinct M cosmetic upgrade packages to provide the look of M performance vehicles. BMW M is well positioned for the future of alternative fuel technologies by being able to adopt electric vehicle technology from the 'i' and 'i performance' brand of vehicles for its own division.
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No Index | No |
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Podcast | No |
Author | Viroop Narla |
Industries | Automotive |
WIP Number | 9832-00-85-00-00 |
Is Prebook | No |