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Global Analysis of Infotainment and HMI Strategy for Mass Market OEMs, 2017
Global Analysis of Infotainment and HMI Strategy for Mass Market OEMs, 2017
Mass Market OEMs are Offering Value-for-money Solutions to Entice the Consumer
01-Dec-2017
Global
Description
The automotive industry is reliant on the infotainment market, as HMI plays a key role in the interaction between users and the vehicle. Key HMI technologies that dominate the mass market include large touchscreen interfaces with touch gestures, hybrid instrument clusters and connected navigation to name a few. Although availability of advanced HMI solutions such as air gestures and HUDs are restricted to luxury OEMs, mass market OEMs are offering value for money solutions to entice customers. The study includes OEM’s current infotainment; multimedia features, output and input HMI are benchmarked across selected models in their range. The flagship from each OEM’s portfolio is analysed and their features are listed out. Major HMI trends are analysed along with their advantages, suppliers and OEM adopting the specific technology. Highlights of the market participant’s connected services are discussed along with the services offered by each OEM.
The onset of autonomous cars is set to usher in a new chapter for infotainment and connected services. As drivers have reduced responsibilities and are free to use infotainment services, increasing the role of infotainment in the automobile. OEMs are investing in infotainment and HMI to ensure a smooth transition to an autonomous future. HMI solutions are taking centre stage as OEMs are looking at converging industries to bring solutions such as augmented reality, virtual assistants, and biometrics. User interface share the limelight with other HMI; as a seamless experience with minimal lag is key to ensuring user satisfaction. A simple menu structure with minimal buttons and an intuitive interface is preferred. Find out what solutions Ford, Chevrolet, Nissan, Toyota, Hyundai, Volkswagen, Mazda, Kia, Subaru and FCA in this study.
Key Issues Addressed
- What are the Human Machine Interface (HMI) solutions adopted by mass market OEMs?
- What are the infotainment solutions by mass market OEMs?
- What are the mass market OEMs connected services highlights?
- What are their current offering in the HMI and infotainment space across their portfolio?
- Which is the champion model in each mass market OEM and how are they differentiating themselves from others in terms of HMI and Infotainment?
- What is the future cockpit strategy for the mass market OEMs and their best practices followed across their models?
RESEARCH: INFOGRAPHIC
This infographic presents a brief overview of the research, and highlights the key topics discussed in it.Click image to view it in full size
Table of Contents
HMI Review of Mass Market OEMs—Current HMI Landscape
HMI Review of Mass Market OEMs—Current HMI Landscape (continued)
Ford HMI Input and Output Highlights
Chevrolet HMI Input and Output Highlights
Nissan HMI Input and Output Highlights
Toyota HMI Input and Output Highlights
Hyundai HMI Input and Output Highlights
Volkswagen HMI Input and Output Highlights
Mazda HMI Input and Output Highlights
Kia HMI Input and Output Highlights
Subaru HMI Input and Output Highlights
FCA HMI Input and Output Highlights
Research Scope and Objectives
Key Questions this Study will Answer
Research Methodology
Major HMI Market Trends
HMI Trends—Voice & Driver Monitoring (Biometrics)
HMI Related Trends—AR HUD and Networked Display
Ford SYNC Connected Service Highlights
Benchmarking of Current Infotainment/Multimedia Features
Benchmarking of Current Input/Output HMI Systems
Champion Model Highlights—Taurus
GM Connected Services OnStar
Benchmarking of Current Infotainment/Multimedia Features
Benchmarking of Current Input/Output HMI Systems
Champion Model Highlights—Impala
Nissan Connected Services Highlights
Benchmarking of Current Infotainment/Multimedia Features
Benchmarking of Current Input/Output HMI Systems
Champion Model Highlights—Rogue
Toyota Connected Services Safety Connect
Benchmarking of Current Infotainment/Multimedia Features
Benchmarking of Current Input/Output HMI Systems
Champion Model Highlights—Land Cruiser
Hyundai Connected Services Highlights
Benchmarking of Current Infotainment/Multimedia Features
Benchmarking of Current Input/Output HMI Systems
Champion Model Highlights—Santa Fe
Volkswagen Connected Services Highlights
Benchmarking of Current Infotainment/Multimedia Features
Benchmarking of Current Input/Output HMI Systems
Champion Model Highlights—Volkswagen CC
Mazda Connect Connected Service Highlights
Benchmarking of Current Infotainment/Multimedia Features
Benchmarking of Current Input/Output HMI Systems
Champion Model Highlights—CX9
Kia Connected Services Highlights
Benchmarking of Current Infotainment/Multimedia Features
Benchmarking of Current Input/Output HMI Systems
Champion Model Highlights—K900
StarLink Connected Services Highlights
Benchmarking of Current Infotainment/Multimedia Features
Benchmarking of Current Input/Output HMI Systems
Champion Model Highlights—Forester
FCA Connected Services Highlights
Benchmarking of Current Infotainment/Multimedia Features
Benchmarking of Current Input/Output HMI Systems
Champion Model Highlights—Forester
Growth Opportunity
Strategic Imperatives for Success and Growth
Conclusions
Legal Disclaimer
Market Engineering Methodology
Key Issues Addressed
- What are the Human Machine Interface (HMI) solutions adopted by mass market OEMs?
- What are the infotainment solutions by
| No Index | No |
|---|---|
| Podcast | No |
| Author | Ramnath Eswaravadivoo |
| Industries | Automotive |
| WIP Number | MD70-01-00-00-00 |
| Is Prebook | No |