Global Web Event Services Market Outlook, Forecast to 2021

Global Web Event Services Market Outlook, Forecast to 2021

Vendors Unleash the Power of Analytics and Integrations to Drive Growth

RELEASE DATE
01-Feb-2017
REGION
Global
Research Code: K06A-01-00-00-00
SKU: TE03698-GL-MR_19391
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Description

This research covers the market for cloud-based webinars and webcasts assimilated under the umbrella term web event services.
Web events have become an established communications technology for businesses of all size that are looking for compelling and cost-effective ways to get their message out to a large audience. Customers are finding innovative uses of web events to drive their marketing, sales enablement, training and corporate communications strategy. Lower prices and greater ease of use combined with growing use of rich analytics and deeper integration into business workflows are spurring an uptick in adoption. This research provides web event cloud providers and their partners with a detailed analysis of the current and changing dynamics of the fast-evolving marketplace.

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Table of Contents

Executive Summary

Executive Summary (continued)

Executive Summary—Market Engineering Measurements

Executive Summary—Market Engineering Measurements (continued)

Executive Summary—CEO’s Perspective

Market Definitions

Market Definitions (continued)

Market Overview—Key Questions This Study Will Answer

Enterprise Communications and Collaboration Landscape

Market Segmentation

Project Scope

Research Coverage

Web Events—Understanding the Differences

Major Findings

Major Findings (continued)

Major Findings (continued)

Major Findings (continued)

Major Findings (continued)

Market Drivers

Market Restraints

Forecast Assumptions

Web Event Services Market—Revenue Forecast

Revenue Contribution by Technology Segment

Revenue Contribution by Region

Collaboration is a Broadening Solutions Category

Webinars as Subset of Web Events

SMB Adoption

Key Applications

Average Selling Prices

Easy-to-use/Self-service Web Events Increase Adoption

Rich Actionable Analytics will be a Differentiator

Growing Focus on Attendee Engagement and Interactivity

Growing Focus on Attendee Engagement and Interactivity (continued)

Quality Web Events + Built-in Distribution = Sweet Spot

Market Share for Web Event Services

Market Share for Pure-play Webcasting Vendors as a Subset of Web Events

Competitive Environment

New Solutions Reshape the Market

Competitive Overview

Competitive Assessment of Key Vendors

Competitive Assessment of Key Vendors (continued)

Competitive Assessment of Key Vendors (continued)

Competitive Assessment of Key Vendors (continued)

Competitive Assessment of Key Vendors (continued)

Competitive Assessment of Key Vendors (continued)

Competitive Assessment of Key Vendors (continued)

Competitive Assessment of Key Vendors (continued)

Competitive Assessment of Key Vendors (continued)

Competitive Assessment of Key Vendors (continued)

Competitive Assessment of Key Vendors (continued)

The Last Word

Legal Disclaimer

Market Engineering Methodology

Market Engineering Measurements

Market Engineering Measurements (continued)

List of Companies Covered

Learn More—Next Steps

Related Research
This research covers the market for cloud-based webinars and webcasts assimilated under the umbrella term web event services. Web events have become an established communications technology for businesses of all size that are looking for compelling and cost-effective ways to get their message out to a large audience. Customers are finding innovative uses of web events to drive their marketing, sales enablement, training and corporate communications strategy. Lower prices and greater ease of use combined with growing use of rich analytics and deeper integration into business workflows are spurring an uptick in adoption. This research provides web event cloud providers and their partners with a detailed analysis of the current and changing dynamics of the fast-evolving marketplace.
More Information
No Index No
Podcast No
Author Roopam Jain
Industries Telecom
WIP Number K06A-01-00-00-00
Is Prebook No