Global Web Event Services Market Outlook, Forecast to 2021
Global Web Event Services Market Outlook, Forecast to 2021
Vendors Unleash the Power of Analytics and Integrations to Drive Growth
01-Feb-2017
Global
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Description
This research covers the market for cloud-based webinars and webcasts assimilated under the umbrella term web event services.
Web events have become an established communications technology for businesses of all size that are looking for compelling and cost-effective ways to get their message out to a large audience. Customers are finding innovative uses of web events to drive their marketing, sales enablement, training and corporate communications strategy. Lower prices and greater ease of use combined with growing use of rich analytics and deeper integration into business workflows are spurring an uptick in adoption. This research provides web event cloud providers and their partners with a detailed analysis of the current and changing dynamics of the fast-evolving marketplace.
RESEARCH: INFOGRAPHIC
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Table of Contents
Executive Summary
Executive Summary (continued)
Executive Summary—Market Engineering Measurements
Executive Summary—Market Engineering Measurements (continued)
Executive Summary—CEO’s Perspective
Market Definitions
Market Definitions (continued)
Market Overview—Key Questions This Study Will Answer
Enterprise Communications and Collaboration Landscape
Market Segmentation
Project Scope
Research Coverage
Web Events—Understanding the Differences
Major Findings
Major Findings (continued)
Major Findings (continued)
Major Findings (continued)
Major Findings (continued)
Market Drivers
Market Restraints
Forecast Assumptions
Web Event Services Market—Revenue Forecast
Revenue Contribution by Technology Segment
Revenue Contribution by Region
Collaboration is a Broadening Solutions Category
Webinars as Subset of Web Events
SMB Adoption
Key Applications
Average Selling Prices
Easy-to-use/Self-service Web Events Increase Adoption
Rich Actionable Analytics will be a Differentiator
Growing Focus on Attendee Engagement and Interactivity
Growing Focus on Attendee Engagement and Interactivity (continued)
Quality Web Events + Built-in Distribution = Sweet Spot
Market Share for Web Event Services
Market Share for Pure-play Webcasting Vendors as a Subset of Web Events
Competitive Environment
New Solutions Reshape the Market
Competitive Overview
Competitive Assessment of Key Vendors
Competitive Assessment of Key Vendors (continued)
Competitive Assessment of Key Vendors (continued)
Competitive Assessment of Key Vendors (continued)
Competitive Assessment of Key Vendors (continued)
Competitive Assessment of Key Vendors (continued)
Competitive Assessment of Key Vendors (continued)
Competitive Assessment of Key Vendors (continued)
Competitive Assessment of Key Vendors (continued)
Competitive Assessment of Key Vendors (continued)
Competitive Assessment of Key Vendors (continued)
The Last Word
Legal Disclaimer
Market Engineering Methodology
Market Engineering Measurements
Market Engineering Measurements (continued)
List of Companies Covered
Learn More—Next Steps
Related Research
Popular Topics
No Index | No |
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Podcast | No |
Author | Roopam Jain |
Industries | Telecom |
WIP Number | K06A-01-00-00-00 |
Is Prebook | No |