Does Your Brand Convey What You Think It Does? How Businesses Rate IaaS Providers

Does Your Brand Convey What You Think It Does? How Businesses Rate IaaS Providers

 

RELEASE DATE
05-Aug-2013
REGION
North America
Research Code: D564-00-6B-00-00
SKU: IT00488-NA-SF_01611
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$2,450.00

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Description

In this SPIE, Stratecast and Frost & Sullivan examine what drives enterprise cloud choices. By analyzing the results of the 2013 Frost & Sullivan Cloud User Survey, we identify users' top drivers for cloud infrastructure services, categorizing them by how they influence purchases.

Table of Contents

Introduction

Understanding What Drives IaaS Selection

It's All about Perception - How Features are Associated with Brands and How Brands are Associated with Each Other

Stratecast - The Last Word

About Stratecast

About Frost & Sullivan

Related Research
In this SPIE, Stratecast and Frost & Sullivan examine what drives enterprise cloud choices. By analyzing the results of the 2013 Frost & Sullivan Cloud User Survey, we identify users' top drivers for cloud infrastructure services, categorizing them by how they influence purchases.
More Information
No Index Yes
Podcast No
Author Lynda Stadtmueller
Industries Information Technology
WIP Number D564-00-6B-00-00
Is Prebook No