Ensuring an Excellent Omnichannel Retail Experience

Ensuring an Excellent Omnichannel Retail Experience

Meeting Customers’ Needs, Mobility, Integrating People, Process, Technologies Key

RELEASE DATE
01-Jun-2016
REGION
North America
Research Code: 9857-00-6B-00-00
SKU: IT03077-NA-MR_18614
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$1,500.00
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SKU
IT03077-NA-MR_18614
$1,500.00
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Description

Today’s customers are not just going online or into stores to shop. They are going omnichannel: ordering online and picking up in-store, as well as having items delivered to their stores. They also are “showrooming” and “webrooming” on their mobile devices. While the retail industry has talked about providing excellent omnichannel customer experiences few retailers have executed well, with many others still on that journey.

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Related Research
Today’s customers are not just going online or into stores to shop. They are going omnichannel: ordering online and picking up in-store, as well as having items delivered to their stores. They also are “showrooming” and “webrooming” on their mobile devices. While the retail industry has talked about providing excellent omnichannel customer experiences few retailers have executed well, with many others still on that journey.
More Information
No Index No
Podcast No
Author Brendan Read
Industries Information Technology
WIP Number 9857-00-6B-00-00
Is Prebook No