European Mobile Sales Force Automation (SFA) Markets

European Mobile Sales Force Automation (SFA) Markets

RELEASE DATE
23-Jan-2008
REGION
Europe
Research Code: M1E7-01-00-00-00
SKU: TE02887-GL-MR_14517
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Description

This research service presents Frost & Sullivan's analysis of the European mobile sales force automation markets.

Table of Contents

Sales Force Mobility

  • Preamble
  • Scope of Study
  • Research Methodology

State of the Market

  • Market Dynamics
  • Market Definition

Top Industry Challenges

  • Introduction
  • Secure Mobile Access Still Remains a Concern
  • Limited Customer Understanding and Differentiation Affect Growth
  • Customer Readiness is a Crucial Area That Needs to be Assessed
  • Device Management and Control Issues Need to be Addressed
  • Enterprises Prefer to Wait for Products to Mature and Markets to Develop Further
  • Vendors' Readiness to Deploy is Uncertain
  • Low End-user Adoption Rates Amongst Early Adopters Deter Growth
  • Relatively Low Executive Level Support Caused by the Lack of Effective Mobility Strategy is a Hurdle

Key Market Trends

  • Demand for Real-time Decision Making
  • Increase in Demand for Mobilising Enterprise Applications
  • Shift in Decision Making from Tactical Sourcing to a More Strategic Mobility Policy
  • 'Software-as-a-Service' (SaaS) is a Big Opportunity
  • New Functionalities Increase the Market Size

Key Technology Trends

  • Support for Multiple Wireless Networks
  • Choice of Synchronisation
  • Range of Alternatives to Access Applications
  • The Choice Between Hosted and 'On-premise' Solutions

Assesment of the Market

  • Vendors Revisit Their Technology and Partnership Strategies
  • Consolidation to Continue in This Market
  • Growing Mindshare Amongst Enterprise Buyers Carries Hopeful Signs of Growth in the Market

Revenues and Forecast

  • Assumptions and Definitions
  • Market Forecasts

Critical Success Factors

  • Key Indicators

Competitive Landscape

  • The Playing Field
Related Research
This research service presents Frost & Sullivan's analysis of the European mobile sales force automation markets.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number M1E7-01-00-00-00
Is Prebook No