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Impact of Social Media Technologies on IT Decision MakersUnited States and Europe
Impact of Social Media Technologies on IT Decision MakersUnited States and Europe
Opportunities for Social Media Technology Providers
RELEASE DATE
28-Apr-2014
28-Apr-2014
REGION
North America
North America
Research Code: ND1D-01-00-00-00
SKU: EM00040-NA-CR_01947
$10,000.00
In stock
SKU
EM00040-NA-CR_01947
Description
The overall research objective of this research service is to measure the current use and future decision-making behavior toward IT technologies, specifically social media. Overall, IT decision makers who consider their company as highly effective at using IT to achieve business objectives rate factors related to IT investments as more important than those who consider their company as ineffective. Consumer social media sites have a slightly higher use rate than enterprise social media services; however, both are not expected to see significant growth over the next 3 years. At the same time, approximately half of IT decision makers consider both consumer and enterprise social media as highly effective technologies for their companies.
Table of Contents
Research Objectives
Methodology
Methodology (continued)
Executive Summary
Executive Summary (continued)
Top Factors of Importance on IT Investments by Region
Factors of Least Importance on IT Investments by Region
Influence of Company’s Effectiveness on Importance of IT Investment Factors
Influence of Company’s Effectiveness on Importance of IT Investment Factors (continued)
Growth Opportunities in the Social Media Technologies Market
Social Media Technologies—Current and Future Use
Overall Highly Effective Social Media Technologies
Social Media Technologies Used by Region
Social Media Technologies Used by Industry
Social Media Technologies Used by Company Size
Social Media Technologies Planning to Use in the Future by Region
Social Media Technologies Planning to Use in the Future by Industry
Social Media Technologies Planning to Use in the Future by Company Size
Social Media Policy Implementation
Implementation of Customer-facing Social Media Strategies
Already Fully Implemented Customer-facing Social Media Strategies by Region
Already Fully Implemented Customer-facing Social Media Strategies by Industry
Already Fully Implemented Customer-facing Social Media Strategies by Company Size
Implementation of Internal Employee Collaboration Social Media Strategies
Already Fully Implemented Employee Collaboration Social Media Strategies by Region
Already Fully Implemented Employee Collaboration Social Media Strategies by Industry
Already Fully Implemented Employee Collaboration Social Media Strategies by Company Size
Enterprise Social Media and the Cloud
Enterprise Social Media Already Moved to the Cloud by Region, Industry and Company Size
Plans to Move Enterprise Social Media to the Cloud by Region
Plans to Move Enterprise Social Media to the Cloud by Industry
Plans to Move Enterprise Social Media to the Cloud by Company Size
The Big Picture of IT Budgets
The Big Picture of IT Budgets (continued)
Distribution of Worker Types by Region and Company Size
Distribution of Worker Types by Region and Company Size (continued)
Attitude Profile—Supporting New Business Needs is Driving Up Costs
Companies’ and Respondents’ Geographic Reach
Country of Residence and Years in IT
IT Decision Making Role and Job Title
Industries and Healthcare Segments Addressed
Healthcare Segments and Sub-segments Addressed
Industries and Government Segments Addressed
Legal Disclaimer
The Frost & Sullivan Story
What Makes Us Unique
TEAM Methodology
Our Global Footprint 40+ Offices
Popular Topics
The overall research objective of this research service is to measure the current use and future decision-making behavior toward IT technologies, specifically social media. Overall, IT decision makers who consider their company as highly effective at using IT to achieve business objectives rate factors related to IT investments as more important than those who consider their company as ineffective. Consumer social media sites have a slightly higher use rate than enterprise social media services; however, both are not expected to see significant growth over the next 3 years. At the same time, approximately half of IT decision makers consider both consumer and enterprise social media as highly effective technologies for their companies.
| No Index | Yes |
|---|---|
| Podcast | No |
| Industries | Entertainment and Media |
| WIP Number | ND1D-01-00-00-00 |
| Is Prebook | No |