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'Operator, Equip Thyself': AT&T Offers a Mobile Marketing Model for CSPs
'Operator, Equip Thyself': AT&T Offers a Mobile Marketing Model for CSPs
RELEASE DATE
21-Sep-2011
21-Sep-2011
REGION
North America
North America
Research Code: 9A37-00-01-00-00
SKU: IT01434-GL-MR_11189
$4,950.00
In stock
SKU
IT01434-GL-MR_11189
Description
This report, global in scope, discusses the key elements of MCM and strategies associated with it; the Mobile Marketing Ecosystem; Stratecast’s assessment of strategic moves that AT&T continues to make in the space; and the implications on how AT&T (and potentially any CSP) is positioned in the ecosystem—more broadly across MCM and relative to competitors.
Table of Contents
ACEM 1-1
- Executive Summary
- Introduction
- MCM Defined
- Where Do CSPs Such as AT&T Fit (and Compete) in the Ecosystem?
- AT&T Equips Itself. Should Other CSPs Worry . . . Or Get Out Their Wallets?
- Checking the Boxes
- Stratecast - The Last Word
- About Stratecast
Popular Topics
This report, global in scope, discusses the key elements of MCM and strategies associated with it; the Mobile Marketing Ecosystem; Stratecasts assessment of strategic moves that AT&T continues to make in the space; and the implications on how AT&T (and potentially any CSP) is positioned in the ecosystemmore broadly across MCM and relative to competitors.
| No Index | Yes |
|---|---|
| Podcast | No |
| Author | Jeff Cotrupe |
| Industries | Information Technology |
| WIP Number | 9A37-00-01-00-00 |
| Is Prebook | No |