More than a Fancy Headset: Augmented Reality in the Background
More than a Fancy Headset: Augmented Reality in the Background
RELEASE DATE
08-Nov-2017
08-Nov-2017
REGION
North America
North America
Research Code: 9941-00-2B-00-00
SKU: TE03790-NA-SF_21084
$3,500.00
In stock
SKU
TE03790-NA-SF_21084
Description
When Stratecast began its Augmented Reality (AR) coverage, the general consensus was that AR would be mostly relegated to the gaming community, with few practical real world applications. Stratecast has been consistently bullish on the utility of and the eventual dominance of AR in both the consumer community as well as in business. This year’s report on the state of the market illustrates that Stratecast predictions are beginning to become reality.
2017 marks a turning point where the virtues of AR will increasingly be perceived by consumers and business. This report examines developments in the AR market, and explores some opportunities for operators and technology vendors in this expanding market.
Table of Contents
Executive Summary
Introduction
Consumers and AR
AR Platforms Increasing in Sophistication
A New Notion of Augmented Reality
Public Policy Implications
Opportunities in the Market
Stratecast - The Last Word
About Stratecast
About Frost & Sullivan
When Stratecast began its Augmented Reality (AR) coverage, the general consensus was that AR would be mostly relegated to the gaming community, with few practical real world applications. Stratecast has been consistently bullish on the utility of and the eventual dominance of AR in both the consumer community as well as in business. This year’s report on the state of the market illustrates that Stratecast predictions are beginning to become reality.
2017 marks a turning point where the virtues of AR will increasingly be perceived by consumers and business. This report examines developments in the AR market, and explores some opportunities for operators and technology vendors in this expanding market.
No Index | No |
---|---|
Podcast | No |
Author | Michael Jude |
Industries | Information Technology |
WIP Number | 9941-00-2B-00-00 |
Is Prebook | No |