Measuring the Customer Experience Gets More Teeth

Measuring the Customer Experience Gets More Teeth

RELEASE DATE
29-Apr-2008
REGION
North America
Research Code: D563-00-61-00-00
SKU: TE02673-GL-MR_14303
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$2,450.00
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SKU
TE02673-GL-MR_14303
$2,450.00
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Description

In this week's SPIE, we note the third leg of the customer-centric business management stool, which involves measuring the customer experience. This report explains why an intense focus on the customer, via measurements of the customer experience, is critical to business transformation. We also highlight the latest customer experience measurement capabilities just announced by Sunrise Telecom.

Table of Contents

Introduction

Industry Convergence is Transforming the Way Business is Accomplished

What Exactly is Customer Experience Management (CEM)?

Why CEM is So Important; Especially for Mobile Services

Measuring the Customer Experience - More Real Now Than Ever Before

Stratecast - The Last Word

About Stratecast

In this week's SPIE, we note the third leg of the customer-centric business management stool, which involves measuring the customer experience. This report explains why an intense focus on the customer, via measurements of the customer experience, is critical to business transformation. We also highlight the latest customer experience measurement capabilities just announced by Sunrise Telecom.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number D563-00-61-00-00
Is Prebook No