Strategic Analysis of the Impact of Smartphones and Apps on the European and North American Infotainment Market

Strategic Analysis of the Impact of Smartphones and Apps on the European and North American Infotainment Market

RELEASE DATE
29-Mar-2011
REGION
North America
Research Code: M699-01-00-00-00
SKU: AU00688-GL-MR_09288
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Description

This study focuses on the evolution of hybrid infotainment in the European and North American automotive market. In particular the study analyses the upcoming trend of smart phones and its penetration in the infotainment domain. This study describes the various automotive infotainment system offerings and apps available in the market. Different infotainment approaches are also explained in detail. The study also looks at business models, value chain analysis and revenue generation processes and strategies for OEMs using apps from smartphones. Consumer preference for various HMI options, apps awareness, usage and price is also shown.

Table of Contents

Overview of Usage of Smartphone and Its Apps

  • Population Demographics and Smartphone Preference
  • Smartphone Apps Store Overview
  • Smartphone Market Conclusions

Present and Future Infotainment Approaches

  • Technology Evolution Roadmap
  • Future Market Positioning and Market Trends
  • Future Infotainment Approaches
  • In-vehicle Infotainment System Offerings by Various OEMs
  • Key Industry Challenges

Overview of Different Smartphone Interface Technologies

  • Different Types of Interfaces for Connecting Smartphones

European Consumer Preference for Various Human Machine Interface Options

  • Consumer Preference for Different Types of HMI Options

List of Automotive Apps Developed by OEMs and Third Party Developers

Value Chain Analysis and Revenue Generation Cycle

  • Domains Covered by Auto-centric Apps
  • Automotive Apps and Their Functionality
Related Research
This study focuses on the evolution of hybrid infotainment in the European and North American automotive market. In particular the study analyses the upcoming trend of smart phones and its penetration in the infotainment domain. This study describes the various automotive infotainment system offerings and apps available in the market. Different infotainment approaches are also explained in detail. The study also looks at business models, value chain analysis and revenue generation processes and strategies for OEMs using apps from smartphones. Consumer preference for various HMI options, apps awareness, usage and price is also shown.
More Information
No Index No
Podcast No
Industries Automotive
WIP Number M699-01-00-00-00
Is Prebook No