Strategic Analysis of Women Customers in the North American Automotive Aftermarket

Strategic Analysis of Women Customers in the North American Automotive Aftermarket

Growing Number of Women Drivers Create New Opportunities

RELEASE DATE
23-May-2016
REGION
North America
Research Code: K056-01-00-00-00
SKU: AU01323-NA-MR_18593
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Description

The aim of this study is to research, analyze, and forecast the influence of women customers on the automotive aftermarket in North America for the period 2016–2022. Changes in the car buying and maintenance behavior of women indicate a need for the automotive aftermarket to initiate and implement a change in its strategy to attract and retain women customers. Several factors—such as women comprising 60%–70% of the customers at repair, influencing more than 90% of all car-related decisions, and keeping their cars longer than men—need to be considered by the automotive aftermarket. Increasing purchasing power and social media usage by women are also factors that the aftermarket needs to integrate into its strategy.

RESEARCH: INFOGRAPHIC

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Table of Contents

Key Findings

Influence of Female Drivers on the Aftermarket

Key Differentiators in Maintenance Patterns

  • Choice of Maintenance Provider
  • Maintenance Behavior

Key Women Customer Groups

Elements of Female-Friendly Service

Competitor Strategies

Research Scope

Research Aims and Objectives

Research Background

Research Methodology

Definitions

Vehicle Segmentation

Number of Licensed Drivers by Gender in North America

Passenger Car Licenses by Gender

Future Drivers

Methodology

Sample Structure

Vehicle Segments

Respondents’ Profile

General Maintenance Attitudes

Customer Segments

Customer Segments—Key Characteristics

Key Women Customer Groups

Information on Service Channels

Online/Mobile Devices Usage

Top Brands of Engine Oils

Products/Services Purchased

Key Conclusions

The Last Word—3 Big Predictions

Legal Disclaimer

List of Abbreviations and Acronyms Used

Planned 2016 Research

List of Figures
  • 1. Women Customers in the Automotive Aftermarket: Percent Driving License Holders by Gender, Global, 2012
  • 2. Women Customers in the Automotive Aftermarket: Segmentation of Women Customers, North America, 2015
  • 3. Women Customers in the Automotive Aftermarket: Female Customer Trends, North America, 2015
  • 4. Women Customers in the Automotive Aftermarket: Aftermarket Exhibits, North America, 2015
  • 5. Women Customers in the Automotive Aftermarket: Passenger Vehicles in Operation, North America, 2012–2022
  • 6. Total TPMS Aftermarket: Key Industry Participants, North America and Europe, 2015
  • 7. Women Customers in the Automotive Aftermarket: Number of Licensed Drivers by Gender, North America, 2015
  • 8. Women Customers in the Car Industry: Driving License Holders by Gender, Global, 2012
  • 9. Women Customers in the Car Industry: Driving License Holders by Age and Gender, US, 2012
  • 10. Women Customers in the Automotive Aftermarket: Gen-Y Women Car Buyers, US, 2012
  • 11. Women Customers in the Automotive Aftermarket: Car Purchases by Gender, US, 2013
  • 12. Women Customers in the Automotive Aftermarket: Percent of Women Personnel Employed in Car Dealerships vs. Percent of Women Influencing Car Purchase Decisions, US, 2013
  • 13. Sample Size of Maintenance Attitudes and Preferences of Women Drivers Survey, US, 2009–2015
  • 14. Women Customers in the Automotive Aftermarket: Sample Structure, US, 2015
  • 15. Women Customers in the Automotive Aftermarket: Types of Cars Driven by Gender, US, 2015
  • 16. Women Customers in the Automotive Aftermarket: Respondents’ Profile, US, 2015
  • 17. Women Customers in the Automotive Aftermarket: Maintenance Attitudes, US, 2015
  • 18. Women Customers in the Automotive Aftermarket: Customer Segments, US, 2015
  • 19. Women Customers in the Automotive Aftermarket: Segmentation of Women Customers, North America, 2015
  • 20. Women Customers in the Automotive Aftermarket: Sources of Information by Gender, US, 2015
  • 21. Customers in the Automotive Aftermarket: Top Brands of Engine Oils, US, 2015
  • 22. Women Customers in the Automotive Aftermarket: Replacement of Parts, US, 2015
  • 23. IAM Retail Store Latest Layout for Pep Boys, US, 2015
Related Research
The aim of this study is to research, analyze, and forecast the influence of women customers on the automotive aftermarket in North America for the period 2016–2022. Changes in the car buying and maintenance behavior of women indicate a need for the automotive aftermarket to initiate and implement a change in its strategy to attract and retain women customers. Several factors—such as women comprising 60%–70% of the customers at repair, influencing more than 90% of all car-related decisions, and keeping their cars longer than men—need to be considered by the automotive aftermarket. Increasing purchasing power and social media usage by women are also factors that the aftermarket needs to integrate into its strategy.
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Table of Contents | Executive Summary~ || Key Findings~ || Influence of Female Drivers on the Aftermarket~ || Key Differentiators in Maintenance Patterns~ ||| Choice of Maintenance Provider~ ||| Maintenance Behavior~ || Key Women Customer Groups~ || Elements of Female-Friendly Service~ || Competitor Strategies~ | Research Scope, Objectives, Background, and Methodology~ || Research Scope~ || Research Aims and Objectives~ || Research Background~ || Research Methodology~ ||| Primary Research~ ||| Secondary Research~ ||| Key Industry Participants~ |||| Askpatty.com~ |||| Women-drivers.com~ | Definitions and Segmentation~ || Definitions~ ||| Independent Aftermarket (IAM)~ ||| Original Equipment Supplier (OES)~ ||| Vehicles in Operation (VIO)~ || Vehicle Segmentation~ | Demographic Megatrends Influencing the Automotive Aftermarket~ || Number of Licensed Drivers by Gender in North America~ || Passenger Car Licenses by Gender~ ||| Global Summary~ ||| US~ || Future Drivers~ ||| Gen-Y Women Car Buyers in the United States~ ||| Women and Car Purchase Decisions~ | Maintenance Attitudes and Preferences of Women Drivers in the United States~ || Methodology~ || Sample Structure~ || Vehicle Segments~ || Respondents’ Profile~ || General Maintenance Attitudes~ || Customer Segments~ || Customer Segments—Key Characteristics~ || Key Women Customer Groups~ || Information on Service Channels~ || Online/Mobile Devices Usage~ || Top Brands of Engine Oils~ || Products/Services Purchased~ | Targeting Women Customers: Aftermarket Exhibits~ || Case Study~ ||| Honest-1 Auto care~ ||| Askpatty~ ||| Women-drivers.com~ ||| Pep Boys’ Adoption of Non-Automotive Retail Concepts~ ||| Nissan’s “Ladies First” Dealerships~ | Key Findings and Conclusions~ || Key Conclusions~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || List of Abbreviations and Acronyms Used~ || Planned 2016 Research~
List of Charts and Figures 1. Women Customers in the Automotive Aftermarket: Percent Driving License Holders by Gender, Global, 2012~ 2. Women Customers in the Automotive Aftermarket: Segmentation of Women Customers, North America, 2015~ 3. Women Customers in the Automotive Aftermarket: Female Customer Trends, North America, 2015~ 4. Women Customers in the Automotive Aftermarket: Aftermarket Exhibits, North America, 2015~ 5. Women Customers in the Automotive Aftermarket: Passenger Vehicles in Operation, North America, 2012–2022~ 6. Total TPMS Aftermarket: Key Industry Participants, North America and Europe, 2015~ 7. Women Customers in the Automotive Aftermarket: Number of Licensed Drivers by Gender, North America, 2015~ 8. Women Customers in the Car Industry: Driving License Holders by Gender, Global, 2012~ 9. Women Customers in the Car Industry: Driving License Holders by Age and Gender, US, 2012~ 10. Women Customers in the Automotive Aftermarket: Gen-Y Women Car Buyers, US, 2012~ 11. Women Customers in the Automotive Aftermarket: Car Purchases by Gender, US, 2013~ 12. Women Customers in the Automotive Aftermarket: Percent of Women Personnel Employed in Car Dealerships vs. Percent of Women Influencing Car Purchase Decisions, US, 2013~ 13. Sample Size of Maintenance Attitudes and Preferences of Women Drivers Survey, US, 2009–2015~ 14. Women Customers in the Automotive Aftermarket: Sample Structure, US, 2015~ 15. Women Customers in the Automotive Aftermarket: Types of Cars Driven by Gender, US, 2015~ 16. Women Customers in the Automotive Aftermarket: Respondents’ Profile, US, 2015~ 17. Women Customers in the Automotive Aftermarket: Maintenance Attitudes, US, 2015~ 18. Women Customers in the Automotive Aftermarket: Customer Segments, US, 2015~ 19. Women Customers in the Automotive Aftermarket: Segmentation of Women Customers, North America, 2015~ 20. Women Customers in the Automotive Aftermarket: Sources of Information by Gender, US, 2015~ 21. Customers in the Automotive Aftermarket: Top Brands of Engine Oils, US, 2015~ 22. Women Customers in the Automotive Aftermarket: Replacement of Parts, US, 2015~ 23. IAM Retail Store Latest Layout for Pep Boys, US, 2015~
Author Oindrila Bhar
Industries Automotive
WIP Number K056-01-00-00-00
Is Prebook No