Strategic Analysis of Women Customers in the North American Automotive Aftermarket
Strategic Analysis of Women Customers in the North American Automotive Aftermarket
Growing Number of Women Drivers Create New Opportunities
23-May-2016
North America
Description
The aim of this study is to research, analyze, and forecast the influence of women customers on the automotive aftermarket in North America for the period 2016–2022. Changes in the car buying and maintenance behavior of women indicate a need for the automotive aftermarket to initiate and implement a change in its strategy to attract and retain women customers. Several factors—such as women comprising 60%–70% of the customers at repair, influencing more than 90% of all car-related decisions, and keeping their cars longer than men—need to be considered by the automotive aftermarket. Increasing purchasing power and social media usage by women are also factors that the aftermarket needs to integrate into its strategy.
RESEARCH: INFOGRAPHIC
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Table of Contents
Key Findings
Influence of Female Drivers on the Aftermarket
Key Differentiators in Maintenance Patterns
- Choice of Maintenance Provider
- Maintenance Behavior
Key Women Customer Groups
Elements of Female-Friendly Service
Competitor Strategies
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
Definitions
Vehicle Segmentation
Number of Licensed Drivers by Gender in North America
Passenger Car Licenses by Gender
Future Drivers
Methodology
Sample Structure
Vehicle Segments
Respondents’ Profile
General Maintenance Attitudes
Customer Segments
Customer Segments—Key Characteristics
Key Women Customer Groups
Information on Service Channels
Online/Mobile Devices Usage
Top Brands of Engine Oils
Products/Services Purchased
Key Conclusions
The Last Word—3 Big Predictions
Legal Disclaimer
List of Abbreviations and Acronyms Used
Planned 2016 Research
- 1. Women Customers in the Automotive Aftermarket: Percent Driving License Holders by Gender, Global, 2012
- 2. Women Customers in the Automotive Aftermarket: Segmentation of Women Customers, North America, 2015
- 3. Women Customers in the Automotive Aftermarket: Female Customer Trends, North America, 2015
- 4. Women Customers in the Automotive Aftermarket: Aftermarket Exhibits, North America, 2015
- 5. Women Customers in the Automotive Aftermarket: Passenger Vehicles in Operation, North America, 2012–2022
- 6. Total TPMS Aftermarket: Key Industry Participants, North America and Europe, 2015
- 7. Women Customers in the Automotive Aftermarket: Number of Licensed Drivers by Gender, North America, 2015
- 8. Women Customers in the Car Industry: Driving License Holders by Gender, Global, 2012
- 9. Women Customers in the Car Industry: Driving License Holders by Age and Gender, US, 2012
- 10. Women Customers in the Automotive Aftermarket: Gen-Y Women Car Buyers, US, 2012
- 11. Women Customers in the Automotive Aftermarket: Car Purchases by Gender, US, 2013
- 12. Women Customers in the Automotive Aftermarket: Percent of Women Personnel Employed in Car Dealerships vs. Percent of Women Influencing Car Purchase Decisions, US, 2013
- 13. Sample Size of Maintenance Attitudes and Preferences of Women Drivers Survey, US, 2009–2015
- 14. Women Customers in the Automotive Aftermarket: Sample Structure, US, 2015
- 15. Women Customers in the Automotive Aftermarket: Types of Cars Driven by Gender, US, 2015
- 16. Women Customers in the Automotive Aftermarket: Respondents’ Profile, US, 2015
- 17. Women Customers in the Automotive Aftermarket: Maintenance Attitudes, US, 2015
- 18. Women Customers in the Automotive Aftermarket: Customer Segments, US, 2015
- 19. Women Customers in the Automotive Aftermarket: Segmentation of Women Customers, North America, 2015
- 20. Women Customers in the Automotive Aftermarket: Sources of Information by Gender, US, 2015
- 21. Customers in the Automotive Aftermarket: Top Brands of Engine Oils, US, 2015
- 22. Women Customers in the Automotive Aftermarket: Replacement of Parts, US, 2015
- 23. IAM Retail Store Latest Layout for Pep Boys, US, 2015
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Popular Topics
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Table of Contents | | Executive Summary~ || Key Findings~ || Influence of Female Drivers on the Aftermarket~ || Key Differentiators in Maintenance Patterns~ ||| Choice of Maintenance Provider~ ||| Maintenance Behavior~ || Key Women Customer Groups~ || Elements of Female-Friendly Service~ || Competitor Strategies~ | Research Scope, Objectives, Background, and Methodology~ || Research Scope~ || Research Aims and Objectives~ || Research Background~ || Research Methodology~ ||| Primary Research~ ||| Secondary Research~ ||| Key Industry Participants~ |||| Askpatty.com~ |||| Women-drivers.com~ | Definitions and Segmentation~ || Definitions~ ||| Independent Aftermarket (IAM)~ ||| Original Equipment Supplier (OES)~ ||| Vehicles in Operation (VIO)~ || Vehicle Segmentation~ | Demographic Megatrends Influencing the Automotive Aftermarket~ || Number of Licensed Drivers by Gender in North America~ || Passenger Car Licenses by Gender~ ||| Global Summary~ ||| US~ || Future Drivers~ ||| Gen-Y Women Car Buyers in the United States~ ||| Women and Car Purchase Decisions~ | Maintenance Attitudes and Preferences of Women Drivers in the United States~ || Methodology~ || Sample Structure~ || Vehicle Segments~ || Respondents’ Profile~ || General Maintenance Attitudes~ || Customer Segments~ || Customer Segments—Key Characteristics~ || Key Women Customer Groups~ || Information on Service Channels~ || Online/Mobile Devices Usage~ || Top Brands of Engine Oils~ || Products/Services Purchased~ | Targeting Women Customers: Aftermarket Exhibits~ || Case Study~ ||| Honest-1 Auto care~ ||| Askpatty~ ||| Women-drivers.com~ ||| Pep Boys’ Adoption of Non-Automotive Retail Concepts~ ||| Nissan’s “Ladies First” Dealerships~ | Key Findings and Conclusions~ || Key Conclusions~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || List of Abbreviations and Acronyms Used~ || Planned 2016 Research~ |
List of Charts and Figures | 1. Women Customers in the Automotive Aftermarket: Percent Driving License Holders by Gender, Global, 2012~ 2. Women Customers in the Automotive Aftermarket: Segmentation of Women Customers, North America, 2015~ 3. Women Customers in the Automotive Aftermarket: Female Customer Trends, North America, 2015~ 4. Women Customers in the Automotive Aftermarket: Aftermarket Exhibits, North America, 2015~ 5. Women Customers in the Automotive Aftermarket: Passenger Vehicles in Operation, North America, 2012–2022~ 6. Total TPMS Aftermarket: Key Industry Participants, North America and Europe, 2015~ 7. Women Customers in the Automotive Aftermarket: Number of Licensed Drivers by Gender, North America, 2015~ 8. Women Customers in the Car Industry: Driving License Holders by Gender, Global, 2012~ 9. Women Customers in the Car Industry: Driving License Holders by Age and Gender, US, 2012~ 10. Women Customers in the Automotive Aftermarket: Gen-Y Women Car Buyers, US, 2012~ 11. Women Customers in the Automotive Aftermarket: Car Purchases by Gender, US, 2013~ 12. Women Customers in the Automotive Aftermarket: Percent of Women Personnel Employed in Car Dealerships vs. Percent of Women Influencing Car Purchase Decisions, US, 2013~ 13. Sample Size of Maintenance Attitudes and Preferences of Women Drivers Survey, US, 2009–2015~ 14. Women Customers in the Automotive Aftermarket: Sample Structure, US, 2015~ 15. Women Customers in the Automotive Aftermarket: Types of Cars Driven by Gender, US, 2015~ 16. Women Customers in the Automotive Aftermarket: Respondents’ Profile, US, 2015~ 17. Women Customers in the Automotive Aftermarket: Maintenance Attitudes, US, 2015~ 18. Women Customers in the Automotive Aftermarket: Customer Segments, US, 2015~ 19. Women Customers in the Automotive Aftermarket: Segmentation of Women Customers, North America, 2015~ 20. Women Customers in the Automotive Aftermarket: Sources of Information by Gender, US, 2015~ 21. Customers in the Automotive Aftermarket: Top Brands of Engine Oils, US, 2015~ 22. Women Customers in the Automotive Aftermarket: Replacement of Parts, US, 2015~ 23. IAM Retail Store Latest Layout for Pep Boys, US, 2015~ |
Author | Oindrila Bhar |
Industries | Automotive |
WIP Number | K056-01-00-00-00 |
Is Prebook | No |