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World Web Analytics Market

World Web Analytics Market

RELEASE DATE
27-May-2011
REGION
Global
Research Code: N8DE-01-00-00-00
SKU: EM00164-AP-MR_10268
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$4,950.00

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SKU
EM00164-AP-MR_10268

$4,950.00

$3,712.50save 25 %

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Description

This study discusses the world Web analytics market. The value proposition of measuring and managing the performance of Web sites, including content, advertising, and navigation toward desired outcomes, has been embraced by the market; yet, the industry is both rapidly growing and rapidly innovating into new areas of analytics. This study focuses on the capabilities and market trends surrounding the five key vendors - Adobe, Google, IBM, Webtrends, and Yahoo! - and makes market projections from 2010 (the base year) to 2017. By the end of the forecast period, the Web and online analytics industry and market is expected to experience considerable and consistent market growth.

Table of Contents

Market Overview

  • Introduction
  • The Value of Analytics

Market Research Findings

  • Market Structure
  • Market Opportunities and Projections
  • Conclusions

Overview and Definitions

An Introduction to Web Analytics

  • Definition
  • Overview

The Web Analytics Market Landscape

  • Changes in Web Business Models are Driving Growth
  • Changes in Web Business Models are Driving Growth (contd.)
  • How Web Analytics Works
  • Web Analytics Technologies
  • Web Analytics Technologies (contd.)
  • Analysis Tools
  • Analysis Tools (contd.)
  • Social Mobile Video and Local Analytics
  • Social Mobile Video and Local Analytics (contd.)
  • Complementary Web Analytics Tools
  • The Beauty of Triangulation
  • Macrotrends in the Marketplace
  • Macrotrends in the Marketplace (contd.)
  • Technology Trends
  • Technology Trends (contd.)

Analysis of the Factors Impacting the Growth of the Web Analytics Market

  • An Introduction to the Web Analytics Market Landscape
  • Market Engineering Measurements
  • Market Engineering Measurements (contd.)

Market Forecasts and Trend Analysis

  • Industry Challenges
  • Market Drivers
  • Market Restraints
  • Market Restraints (contd.)

Competitive Analysis

  • Pricing and Revenue Analysis
  • Global Demand Analysis

A Final Word

  • Competitive Structure Analysis
  • Market Share Analysis
  • Hot Company Watchlist
  • Industry Participants and Products
  • Key Vendors and Products
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This study discusses the world Web analytics market. The value proposition of measuring and managing the performance of Web sites, including content, advertising, and navigation toward desired outcomes, has been embraced by the market; yet, the industry is both rapidly growing and rapidly innovating into new areas of analytics. This study focuses on the capabilities and market trends surrounding the five key vendors - Adobe, Google, IBM, Webtrends, and Yahoo! - and makes market projections from 2010 (the base year) to 2017. By the end of the forecast period, the Web and online analytics industry and market is expected to experience considerable and consistent market growth.
More Information
No Index No
Podcast No
Industries Entertainment and Media
WIP Number N8DE-01-00-00-00
Is Prebook No