Web Content Management Systems: 'So Five Years Ago;' You need a Customer Engagement Platform
Web Content Management Systems: 'So Five Years Ago;' You need a Customer Engagement Platform
RELEASE DATE
16-Mar-2012
16-Mar-2012
REGION
North America
North America
Research Code: D564-00-2B-00-00
SKU: IT01889-EU-MR_11644
$2,450.00
In stock
SKU
IT01889-EU-MR_11644
Description
In this report, we will discuss how at least one provider is exploding the envelope in this area by adding analytics and marketing capabilities to make both the company and its customers more competitive. That anchors our discussion of the next wave: why what your business needs today is not just an enhanced WCMS but a customer engagement platform.
Table of Contents
Introduction
Defining a Web Content Management System
Industry Flash Point: Custom Commercial WCMS or Open Source?
Sitecore: WCMS Under the Customer Engagement Umbrella
Predictive Personalization
Stratecast - The Last Word
About Stratecast
Related Research
Popular Topics
In this report, we will discuss how at least one provider is exploding the envelope in this area by adding analytics and marketing capabilities to make both the company and its customers more competitive. That anchors our discussion of the next wave: why what your business needs today is not just an enhanced WCMS but a customer engagement platform.
No Index | No |
---|---|
Podcast | No |
Author | Jeff Cotrupe |
Industries | Information Technology |
WIP Number | D564-00-2B-00-00 |
Is Prebook | No |