What Cancer Diagnostic Companies Should Do to Reach Their Key Customer Group
What Cancer Diagnostic Companies Should Do to Reach Their Key Customer Group
RELEASE DATE
09-Dec-2011
09-Dec-2011
REGION
North America
North America
Research Code: 9837-00-21-00-00
SKU: HC00742-NA-MR_04374
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SKU
HC00742-NA-MR_04374
Description
This research segment presents findings from Frost & Sullivan's 2010 Voice-of-customer Project: a survey of 50 oncologists who work in physician office and hospital settings across the United States. The majority of oncologists surveyed believe that test vendors’ marketing efforts were only somewhat effective or not effective at all. This result illuminates that more often than not, diagnostic companies miss the mark when targeting their key customer. Data was collected by a web-based survey and all respondents received an honorarium for participating.
Table of Contents
Market Insight
Popular Topics
This research segment presents findings from Frost & Sullivan's 2010 Voice-of-customer Project: a survey of 50 oncologists who work in physician office and hospital settings across the United States. The majority of oncologists surveyed believe that test vendors marketing efforts were only somewhat effective or not effective at all. This result illuminates that more often than not, diagnostic companies miss the mark when targeting their key customer. Data was collected by a web-based survey and all respondents received an honorarium for participating.
No Index | Yes |
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Podcast | No |
Industries | Healthcare |
WIP Number | 9837-00-21-00-00 |
Is Prebook | No |