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U.S. Mobile Advertising Market

U.S. Mobile Advertising Market

Using Big Data for Content Monetization

RELEASE DATE
12-Nov-2012
REGION
North America
Research Code: NB92-01-00-00-00
SKU: TE03337-NA-MR_14967
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$4,950.00
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SKU
TE03337-NA-MR_14967
$4,950.00
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Description

Mobile advertising is the process of describing or presenting a product, a service, an idea, or an organization through mobile communication channels to induce mobile subscribers to buy, interact, or support the item being advertised. The U.S. mobile advertising ecosystem has started to resemble the online advertising ecosystem, yet there are some industry challenges that are quite unique to mobiles, including the lack of a proper re-targeting framework, and privacy implications. This study analyses the key trends and presents market forecasts for the U.S. mobile advertising market for the 2009–2017 time frame.

Table of Contents

Introduction and Overview

  • Introduction to Mobile Advertising
  • Market Segmentation
  • Key Findings and Conclusions

Next-generation Mobile Advertising Trends

  • Audience Targeting and Mobile Advertising
  • Location-based and Location-enabled Mobile Advertising
  • Cross-device Ad Retargeting
  • Emergence of the DSP and the DMP Ad Serving Models in Mobile
  • Private (and Public) Mobile Ad Exchanges
  • Roadmap for Mobile Advertising

Key Market Definitions

  • Market Definitions and Overview

Market Dynamics

  • Industry Challenges
  • Market Drivers

Market Forecast

  • Market Forecast for the U.S. Mobile Advertising Market

Competitive Analysis

  • Competitive Analysis of the U.S. Mobile Advertising Market

Market Share Analysis

  • Market Share Analysis of the U.S. Mobile Advertising Market

Introduction

Market Revenue Forecast

Introduction

Market Revenue Forecast

Introduction

Market Revenue Forecast

Introduction

Market Revenue Forecast

Introduction

Market Revenue Forecast

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Mobile advertising is the process of describing or presenting a product, a service, an idea, or an organization through mobile communication channels to induce mobile subscribers to buy, interact, or support the item being advertised. The U.S. mobile advertising ecosystem has started to resemble the online advertising ecosystem, yet there are some industry challenges that are quite unique to mobiles, including the lack of a proper re-targeting framework, and privacy implications. This study analyses the key trends and presents market forecasts for the U.S. mobile advertising market for the 20092017 time frame.
More Information
No Index Yes
Podcast No
Author Vikrant Gandhi
Industries Telecom
WIP Number NB92-01-00-00-00
Is Prebook No