Executive Summary

• Executive Summary

Overview

• Introduction
• NCEP Guidelines
• Market Engineering Analysis

Forecasts and Trends

• Demand Analysis
• Revenue Forecasts
• Pricing Analysis
• Technology Trends

Challenges and Strategies

• Strategies Overview
• Low Awareness Limits Drug Utilization to High-Risk Patients
• Non-Adherence to NCEP Guidelines by Physicians Truncates Growth
• Poor Compliance Decimates Growth Potential
• Introduction of Low Cost Generics to Constrain Market Expansion
• Introduction of Combination Drugs Threatens Sustenance of Growth Trends

Market Engineering Awards

• Marketing Strategy Leadership Award - Pfizer
• Business Development Strategy Award - Merck and Co.
• Competitive Strategy Award - Bristol-Myers Squibb
• Product Launch Strategy Award - KOS Pharmaceuticals
• Technology Innovation Award - Avant Immunotherapeutics

Branded Statins Market Overview

Statin Combinations Market Overview

Generic Statin Market Overview

Fibric-Acid Derivatives Market

Bile-Acid Sequestrants Market

Nicotinic Acid Derivatives Market

New Products Market

Causal Factors

Demographics