Description

This study compares US and EU consumers' knowledge and perception of materials used in the production of vehicles. Both groups perceive themselves as having rather low or moderate awareness of the materials, and such knowledge is only moderately important for the majority of both groups.
The highest level of importance is placed on structural frame / chassis and engine / drive-train components. Americans place slightly higher importance on materials than Europeans. Both groups perceive vehicles made of environmentally friendly materials in a similar manner. Americans claim significantly higher influence of BP Oil Leak in the Gulf of Mexico on their future purchase decisions of more environmentally friendly vehicles.