2010 North American Consumer Location-based Services (LBS) Market: The Wireless Carrier Opportunity

2010 North American Consumer Location-based Services (LBS) Market: The Wireless Carrier Opportunity

RELEASE DATE
24-Jun-2010
REGION
North America
Research Code: N68D-01-00-00-00
SKU: TE03199-EU-MR_14829
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$4,950.00

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Description

The Consumer LBS sector has experienced tremendous change during the past 18 months, introducing the North American wireless carriers to significantly increased competition from smartphone application storefronts and attractively priced offers. This study examines current wireless carrier participation, vulnerabilities, and advantages. It also discusses activities and trends in the four major Consumer LBS application categories and summarizes current location determination technology options. A revamped eight-year forecast that scales back the carriers' piece of the expanding Consumer LBS revenue pie is detailed. Recommendations are included for major stakeholder groups.

Table of Contents

Highlights: The 2010 Consumer LBS Market in North America

  • Key Findings

Today's Consumer LBS Marketplace

  • Defining LBS
  • Market Overview
  • Industry Challenges
  • Market Drivers
  • Issues and Trends

Consumer LBS Market Forecasts

  • Wireless Carrier Channel User and Revenue Projections

Introduction

Major Application Categories

  • Identifying Consumer LBS Applications
Related Research
The Consumer LBS sector has experienced tremendous change during the past 18 months, introducing the North American wireless carriers to significantly increased competition from smartphone application storefronts and attractively priced offers. This study examines current wireless carrier participation, vulnerabilities, and advantages. It also discusses activities and trends in the four major Consumer LBS application categories and summarizes current location determination technology options. A revamped eight-year forecast that scales back the carriers' piece of the expanding Consumer LBS revenue pie is detailed. Recommendations are included for major stakeholder groups.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number N68D-01-00-00-00
Is Prebook No