Description

This research service covers the most preferred optional and standard technologies in each segment of passenger vehicles and the level of penetration of those technologies. Technologies are grouped into segments such as exterior — headlamp and mirror, exterior — wiper and parking, safety, airbags, climate control, driving pleasure, interiors, comfort and convenience, and infotainment. The different sections in the study will cover the penetration of the most preferred option and standard technology for each segment of passenger vehicles. The study also tracks the upcoming technology trends for addressing the changing customer expectation.