Description

This study provides insights into the current and future market for multi-service bundling in the Canadian consumer communication services space. It also analyzes the role that bundling/converged services are playing in overall strategies of participants in this market. Current and projected penetration of “double-play”, “triple-play” and “quad-play” services in Canadian households are provided along with revenues generated from bundled service customers. This research service includes sales of bundles of communication and entertainment services to residential customers wherein each bundle includes two or more discrete services (fixed voice, mobile wireless, Internet access, television/video services).