Customer Desirability and Willingness to Pay for Active and Passive Safety systems
Customer Desirability and Willingness to Pay for Active and Passive Safety systems
RELEASE DATE
06-Jul-2005
06-Jul-2005
REGION
Europe
Europe
Research Code: B505-01-00-00-00
SKU: AU00434-NA-MR_09034
$26,000.00
In stock
SKU
AU00434-NA-MR_09034
Description
The aim of the study is to analyse customer preferences and willingness to pay for active and passive safety systems and features in Passenger Cars:
1. Evaluate customer perception towards current active and passive safety systems and their benefits
2. Establish desirability and willingness to pay for customer/vehicle groups within regional markets
3. Determine buyer behaviour and the influence of the safety package in the purchasing decision
4. Ascertain package of systems most preferred by customer segments within different regional markets
5. Recommend safety product packaging and marketing strategy to OEMs and suppliers
Table of Contents
Introduction
- Introduction and Study Objective
- Active and Passive Systems Analysed
- Summary of Methodology
- Summary of Respondents Profile and Driving Context
Key Research Findings
- Customer Awareness of Vehicle Safety and Perception of Current Safety Systems
- Customer Preferences for Future Safety Systems
- Customer Preferences for Privacy and Driver Control
- Customer Perception of Collision Scenarios
- Customer Awareness and Perception of Euro NCAP
- Customer Perceptions for Pedestrian Protection
- Customers’ Perceived Prices Utility and Importance
- Customer Perception of Indicators for Vehicle Safety
- Factors Influencing Purchase Decision of Customers
- Sample Output
Consumer Perceptions
Consumer Preferences
- Driver Safety Awareness
- Perception of Current Safety Systems (10 Individual Safety Features)
- Perception of “Vehicle Safety”
- Perceived Collision Likelihood
- Most Vulnerable Impact Scenario
- Most Concerned Impact Scenario
- Perception of Safety in Vehicles
Purchase Package
- Driver Privacy and Control
- Preferred Level of Control
- Preferred Warning Mechanism
- Drive Time Tolerance – By Country
- Drive Time Tolerance – By Segment
- Unsafe Speeds – By Country
- Preferred Safety Systems
- Pedestrian Protection & Crash Compatibility
Demographic Factors
- Purchase Package Summary
- Perceived Importance Utility and Prices – Europe (29 individual features)
- Perceived Importance Utility and Prices – France (29 individual features)
- Perceived Importance Utility and Prices – Germany (29 individual features)
- Perceived Importance Utility and Prices – Italy (29 individual features)
- Perceived Importance Utility and Prices – Spain (29 individual features)
- Perceived Importance Utility and Prices – UK (29 individual features)
- Price (Willing to Pay) Per Feature – Europe (29 individual features)
- Packaged Price vs. Perceived Market Price – By Country
- Relative Importance of Safety Attributes – Europe
- Relative Importance of Safety Attributes – France
- Relative Importance of Safety Attributes – Germany
- Relative Importance of Safety Attributes – Italy
- Relative Importance of Safety Attributes – Spain
- Relative Importance of Safety Attributes – UK
Purchase Preferences
- Summary of Demographic Factors
- Significant Drivers of Perceived Importance of Safety Attributes
- Significant Drivers* of Perceived Safety Features Package Price
- Perceived Importance Utility and Prices – Females (29 individual features)
- Perceived Importance Utility and Prices – Males (29 individual features)
- Price – Willing to Pay - Per Feature – Gender Differences (29 individual features)
- Perceived Importance Utility and Prices – with Child-Seat (29 individual features)
- Perceived Importance Utility and Prices – No Child Seat (29 individual features)
- Price – Willing to Pay - Per Feature – Child Car Seat Requirement : With vs. Without (29 individual features)
Conclusion
- Attributes Influencing Safety Features Purchase Decisions
- Purchase Priority
- Features that help maintain correct speed (4 individual features)
- Features that Enhance Braking (5 individual features)
- Features that Warn Driver of Potential Risks (5 individual features)
- Features that Help Maintain Safe Distance (3 individual features)
- Features that Aid Driver Vision (4 individual features)
- Features that Protect Occupants (5 individual features)
- Features that Relay for Assistance (3 individual features)
- Selling Safety
- Awareness of Euro NCAP
- Perception of Euro NCAP
- Influence of Euro NCAP Awareness in Purchasing Decision
Consumer Perceptions
Consumer Preferences
Purchase Package
Purchase Preferences
Conclusion
Consumer Perceptions
Consumer Preferences
Purchase Package
Purchase Preferences
Conclusion
Consumer Perceptions
Consumer Preferences
Purchase Package
Purchase Preferences
Conclusion
Consumer Perceptions
Consumer Preferences
Purchase Package
Purchase Preferences
Conclusion
Consumer Perceptions
Consumer Preferences
Purchase Package
Purchase Preferences
Conclusion
Brand Offering Best Safety Features
Premium Brand Offering Innovation in Vehicle Safety
Volume Brand Offering Best Safety Features
Volume Brand Offering Best Value for Money in Vehicle Safety
Respondent Profile
Respondent Age – Country
Respondent Age – Segment
Respondent Profile – Gender
Respondent Profile – Education
Respondent Profile – Employment
Respondent Profile – Marital Status
Respondent Profile – With Children
Respondent Profile – Driving Alone
Respondent Profile – Passenger Profile
Respondent Profile – Driving Conditions
Scales and Measures
Scale Reliability
Customer Choice Awards Scales
Conjoint Methodology
Interpreting Conjoint data
TURF Methodology
Interpreting TURF data
Interpreting “Hot Buttons”
Active vs. Passive Safety Features
Related Research
Popular Topics
The aim of the study is to analyse customer preferences and willingness to pay for active and passive safety systems and features in Passenger Cars: 1. Evaluate customer perception towards current active and passive safety systems and their benefits 2. Establish desirability and willingness to pay for customer/vehicle groups within regional markets 3. Determine buyer behaviour and the influence of the safety package in the purchasing decision 4. Ascertain package of systems most preferred by customer segments within different regional markets 5. Recommend safety product packaging and marketing strategy to OEMs and suppliers
No Index | No |
---|---|
Podcast | No |
Industries | Automotive |
WIP Number | B505-01-00-00-00 |
Is Prebook | No |