Customer Experience Analytics (CEA): Turning Data into Revenue

Customer Experience Analytics (CEA): Turning Data into Revenue

RELEASE DATE
16-Sep-2011
REGION
North America
Research Code: D564-00-15-00-00
SKU: IT01868-GL-MR_11623
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$2,450.00
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SKU
IT01868-GL-MR_11623
$2,450.00
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Description

This report will touch briefly on three areas of CEM; then, drill down into customer experience analytics (CEA), specifically as it applies to CSPs: what CEA is and the impacts it can have on a number of areas, from services and support strategy to mobile marketing and revenue assurance.

Table of Contents

Introduction

CEM Components

Effective CEA Implementation Can Overcome Existing Data Deficiencies

Aito CEA Combines Data From Three Areas to Help CSPs Go Granular

Aito CEA Specifics and What They Mean to CSPs

Stratecast - The Last Word

About Stratecast

This report will touch briefly on three areas of CEM; then, drill down into customer experience analytics (CEA), specifically as it applies to CSPs: what CEA is and the impacts it can have on a number of areas, from services and support strategy to mobile marketing and revenue assurance.
More Information
No Index Yes
Podcast No
Industries Information Technology
WIP Number D564-00-15-00-00
Is Prebook No