Description

While the vast majority of CRM and SFA software solutions available today focus on improving sales efficiency by automating sales business processes, few tools truly deliver superior sales effectiveness. Selling organizations need to carefully examine and round off the core functions of the sales process, of which sales messaging is critical. In this Strategic Insight, Frost & Sullivan examines the ineffective components of the sales process and customer messaging practices and outlines strategies and best practices to help selling organizations maximize the effectiveness of their sales and marketing efforts.