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An Insight into U.S. Mobile Advertising and Search Markets
An Insight into U.S. Mobile Advertising and Search Markets
RELEASE DATE
20-Sep-2006
20-Sep-2006
REGION
North America
North America
Research Code: N09A-01-00-00-00
SKU: TE03006-NA-MR_14636
$2,450.00
Special Price $1,837.50 save 25 %
In stock
SKU
TE03006-NA-MR_14636
Description
U.S. mobile penetration levels are currently at 75 percent. This translates into roughly 230 million subscribers reachable anytime, anywhere through their mobile phones. Subscribers access multiple voice and data services through their devices, and each service can be made part of the mobile advertising ecosystem. Leading U.S. mobile operators have already embraced mobile advertising and ambitious new campaigns for both on-deck and off-deck mobile advertising are being developed. Mobile advertising will then be used to subsidize the cost of content production as well as to lower the overall cost of content usage.
Table of Contents
Mobile Advertising
- Introduction
- Market Definitions
- Mobile Advertising Segmentation
Market Dynamics
- Drivers
- Challenges
A Note about Mobile Search
- Need for Enhanced Mobile Search Solutions
Introduction to Messaging-based Mobile Advertising
Major Market Trends
- SMS and MMS-based Advertising
- Short-code SMS Value-Chain
- Short-code SMS Applications
- Short-code SMS Campaign Operations
Summary of Findings and Conclusions
- Short-code Availability
- Short-code Pricing
- CSC Provisioning and Campaign Operations
- Revenue Settlement
- Market Consolidation and Price Pressures
- End-user Charges
Introduction to WAP-based Mobile Advertising
Major Market Trends
Summary of Findings and Conclusions
Introduction to Mobile Video Advertising
Major Market Trends
Summary of Findings and Conclusions
Introduction to Mobile Advertising Within Downloadable Applications
Major Market Trends
Summary of Findings and Conclusions
Introduction to Mobile Search and Advertising Market
Major Market Trends
Summary of Findings and Conclusions
Mobile Advertising Solution Providers
Service Providers
Mobile Search Solution Providers
Popular Topics
U.S. mobile penetration levels are currently at 75 percent. This translates into roughly 230 million subscribers reachable anytime, anywhere through their mobile phones. Subscribers access multiple voice and data services through their devices, and each service can be made part of the mobile advertising ecosystem. Leading U.S. mobile operators have already embraced mobile advertising and ambitious new campaigns for both on-deck and off-deck mobile advertising are being developed. Mobile advertising will then be used to subsidize the cost of content production as well as to lower the overall cost of content usage.
| No Index | Yes |
|---|---|
| Podcast | No |
| Industries | Telecom |
| WIP Number | N09A-01-00-00-00 |
| Is Prebook | No |