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Analysis of the North American Advanced Features Market and Optional/Standard Strategy of OEMs
Analysis of the North American Advanced Features Market and Optional/Standard Strategy of OEMs
Safety and Then Comfort and Convenience are Preferred Features of OEMs
RELEASE DATE
09-Jul-2014
09-Jul-2014
REGION
North America
North America
Research Code: ND29-01-00-00-00
SKU: AU00039-NA-MR_08593
$4,950.00
Special Price $3,712.50 save 25 %
In stock
SKU
AU00039-NA-MR_08593
Description
This research service analyzes and forecasts developing features of key North American automotive original equipment manufacturers (OEM) and their impact on growth and performance in the advanced features market. The study also provides a strategic overview of the North American automotive market and highlights the key technology trends as well as market drivers and restraints for standard, optional, and advanced technologies. The conclusion of the research service forecasts the key market areas that OEMs are considering for future products. The forecast period for the study is from 2014 to 2020, with a base year of 2013.
Table of Contents
Executive Summary—Key Findings
Executive Summary—Key Findings and Future Outlook
Executive Summary—Advanced Features
Executive Summary—Comparative Analysis of ADAS Features
Executive Summary—Key Features Comparative Analysis
Executive Summary—Priority Areas of Vehicle Development
Executive Summary—Penetration Analysis
Executive Summary—Future Vehicle Features
Executive Summary—Associated Multimedia
Research Scope
Research Aims and Objectives
Key Questions This Study Will Answer
Research Background
Research Methodology
Key OEM/participant Groups Compared in this Study
Vehicle Industry Segmentation
Feature Definitions
System Definitions
Vehicle Segmentation
Overview of Technology Selection Criteria
Factors Impacting Technology Pricing
Cost Benefit Analysis
Impact of Top 4 Mega Trends on the Automotive Advanced Features Market
Key PESTLE Factors of Automotive Advanced Features Market
Summary of Mass-market OEMs
Corporate Strategy—Chrysler
Corporate Strategy—Ford
Corporate Strategy—GM
Corporate Strategy—VW
Vehicle Platform Strategy—Volume OEMs
Summary of Premium OEMs
Corporate Strategy—Audi
Corporate Strategy—BMW
Corporate Strategy—Daimler
Corporate Strategy—Lincoln
Vehicle Platform Strategy—Premium OEMs
Priority Areas of Vehicle Development
Advanced Features of OEMs in North America
Standard Features of OEMs in North America
Comparative Analysis of ADAS Options and Standard Features
OEM Comparative Analysis—Automated Driving Cost and Packaging
Key Features Comparative Analysis—HMI, Connectivity, and Convenience
Key Features Comparative Analysis—Safety and Performance
Penetration Analysis of Features in OEMs
Future Vehicle Features
Key Connectivity, Telematics, and Infotainment Trends
Brand Differentiation of OEMs in the Future
Intersection of Brand Values and Technology Strategy—Premium OEMs
Intersection of Brand Values and Technology Strategy—Volume OEMs
Future Customer Segmentation
Target Customer: Buyer Profile and Feature Preferences
Target Customer: Buyer Profile and Feature Preferences (continued)
Case Study: Technology Selection and Evaluation Processes—VW
Case Study: Technology Selection and Evaluation Processes—VW (continued)
Case Study: Optional/Standard Strategy—VW
Case Study: Telematics and Connectivity Features—BMW
Case Study: Mercedes Benz CLA
Case Study: Product Line Technologies—Mercedes-Benz
Key Conclusions and Recommendations
The Last Word—3 Big Predictions
Legal Disclaimer
Table of Acronyms Used
Table of Acronyms Used (continued)
Learn More—Next Steps
Relevant Research
Market Engineering Methodology
Popular Topics
This research service analyzes and forecasts developing features of key North American automotive original equipment manufacturers (OEM) and their impact on growth and performance in the advanced features market. The study also provides a strategic overview of the North American automotive market and highlights the key technology trends as well as market drivers and restraints for standard, optional, and advanced technologies. The conclusion of the research service forecasts the key market areas that OEMs are considering for future products. The forecast period for the study is from 2014 to 2020, with a base year of 2013.
| No Index | Yes |
|---|---|
| Podcast | No |
| Author | Neelam Barua |
| WIP Number | ND29-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9813-A6,9882-A6,9AF6-A6 |