Artificial Intelligence Applied to the Customer Experience in Latin America, 2018

Artificial Intelligence Applied to the Customer Experience in Latin America, 2018

Moving Beyond Chatbots to Provide Seamless Customer Engagement

RELEASE DATE
16-Feb-2018
REGION
Latin America
Research Code: 9AC4-00-1C-00-00
SKU: IT03599-LA-MR_21542
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Description

Information technology (IT) is something of a misnomer. It has always been about data. We have become experts at generating, collecting, managing, transmitting, and storing data. With the advent of Big Data and its hardware equivalent, the Internet of Things (IoT), this ability to reduce the world to data streams has reached its ultimate expression. It is now possible to literally apply all available data to any problem we want to consider. There is one problem, though: not enough time or people.

Ironically, it is limitations in terms of people that has become a barrier to the effective use of data. This is because data is not information. Information is data in context, or more simply, the logical relationships within collections of data, and it takes humans to perceive those relationships. However, as the data collection expands exponentially, human perception will be inadequate to extract meaningful relationships from the same. In the past, the desire for more data led to what was called analysis paralysis, which implied the lack of data-delayed decision-making. Now, with the ability to access all the data available, we still have analysis paralysis, but for the exact opposite reason: too much data.

AI, especially machine learning (ML) technologies as applied to advanced analytics, provides a means to transcend the limitations of human analysis, and it helps to evolve from data-centric IT to information-centric IT. AI also provides the capabilities to deliver true intelligence technology, and once trained, it requires no human involvement to extract meaning from large data sets. AI is the secret ingredient for the transformation of IT.

Research Scope

This growth insight aims to analyze AI when applied to the customer experience. It targets AI applications in customer care as a whole, moving beyond just chatbots and virtual assistants (customer-facing). The regions covered include Brazil, Mexico, Central America and the Caribbean, the Southern Cone, and the Andean region.

The insight presents market definitions, overview, and drivers and restraints. It provides insights regarding growth opportunities, emerging trends, and key takeaways that will affect market participants.


Key Issues Addressed

  • What is AI all about (main elements and definitions)?  
  • What are the greatest opportunities/challenges for its implementation in terms of customer experience?
  • What are the key drivers and restraints for growth in Latin America?
  • Who are the key competitors?
  • What are the main applications of AI beyond virtual assistants and chatbots?
  • Which are the key verticals and how do they apply AI for the customer experience?

 

Table of Contents

Key Findings

AI—An Introduction

AI—An Introduction (continued)

AI—Definition

AI—Definition (continued)

Market Overview—AI Enhances Machine Efficiency

Market Overview—Latin America

Market Overview—Latin America (continued)

Market Drivers

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Market Restraints

Restraints Explained

Restraints Explained (continued)

The Millennial Customer Drives AI Adoption in the Contact Center

The Millennial Customer Drives AI Adoption in the Contact Center (continued)

AI Applications for Customer Experience Improvement in the Latin American Contact Center Market

Vertical Market Application—AI in Retail: Understanding Consumers

Vertical Market Application—AI in Healthcare: Taking Care to New Levels

Vertical Market Application—AI in Home Automation: Solution for Multi-device Settings

Vertical Market Application—AI in CRM: Seamless Customer Engagement

Key Benefits of Employing AI for Customer Engagement

IBM AI Initiatives Applied to the Customer Experience

Microsoft AI Initiatives Applied to the Customer Experience

Aivo Case Study—AI-powered AgentBot in Education

Growth Opportunity 1—Chatbots

Growth Opportunity 2—Visual Recognition

Growth Opportunity 3—Virtual Assistants

Growth Opportunity 4—Cybersecurity

Growth Opportunity 5—Robotic Process Automation

Strategic Imperatives for Success and Growth

The Last Word—3 Big Predictions

Legal Disclaimer

List of Exhibits

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
Information technology (IT) is something of a misnomer. It has always been about data. We have become experts at generating, collecting, managing, transmitting, and storing data. With the advent of Big Data and its hardware equivalent, the Internet of Things (IoT), this ability to reduce the world to data streams has reached its ultimate expression. It is now possible to literally apply all available data to any problem we want to consider. There is one problem, though: not enough time or people. Ironically, it is limitations in terms of people that has become a barrier to the effective use of data. This is because data is not information. Information is data in context, or more simply, the logical relationships within collections of data, and it takes humans to perceive those relationships. However, as the data collection expands exponentially, human perception will be inadequate to extract meaningful relationships from the same. In the past, the desire for more data led to what was called analysis paralysis, which implied the lack of data-delayed decision-making. Now, with the ability to access all the data available, we still have analysis paralysis, but for the exact opposite reason: too much data. AI, especially machine learning (ML) technologies as applied to advanced analytics, provides a means to transcend the limitations of human analysis, and it helps to evolve from data-centric IT to information-centric IT. AI also provides the capabilities to deliver true intelligence technology, and once trained, it requires no human involvement to extract meaning from large data sets. AI is the secret ingredient for the transformation of IT.--BEGIN PROMO--

Research Scope

This growth insight aims to analyze AI when applied to the customer experience. It targets AI applications in customer care as a whole, moving beyond just chatbots and virtual assistants (customer-facing). The regions covered include Brazil, Mexico, Central America and the

More Information
No Index No
Podcast No
Author Maiara Munhoz
Industries Information Technology
WIP Number 9AC4-00-1C-00-00
Is Prebook No
GPS Codes 9661,9705-C1,9857-76,99DF-C1,9A37-C1,9A5B-C1,9B07-C1