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Augmented Reality in Cars in North America and the European Union
Augmented Reality in Cars in North America and the European Union
Overall AR-enabled Head-up Displays to Gain 10.4% Market Share by 2025
RELEASE DATE
15-Jun-2015
15-Jun-2015
REGION
North America
North America
Research Code: NF59-01-00-00-00
SKU: AU01098-NA-MR_17238
$4,950.00
Special Price $3,712.50 save 25 %
In stock
SKU
AU01098-NA-MR_17238
Description
In an attempt to increase driver safety, OEMs are trying to integrate ADAS content and warnings into head-up displays (HUDs).This market insight focuses on various technologies within the HUD market for passenger cars in the United States and European Union. The study describes market segmentation and penetration of each technology, namely windshield HUD, combiner HUD, and augmented reality HUD and illustrates a few case studies. Further, market forecasts cover 2015–2021, using a base year of 2014. A glimpse of the future outlook for HUD technologies and 3 big predictions are provided.
Table of Contents
Key Findings
Timeline Snapshot
Technology Snapshot
Market Trends
Augmented Reality
HUD Penetration
Supplier Benchmarking
OEM Analysis
OEM Analysis (continued)
Research Scope and Objectives
Geographic Definitions and Research Timeline
Research Aim and Objectives
Key Questions This Study Will Answer
Research Background
Research Methodology
Types of HUD
Windshield HUD Segmentation
Challenging and Influencing Factors
Display Technologies
Backlighting Snapshot
OEM Benchmarking
Supplier Market Share
Cost Comparison
Value Chain Analysis
Overall Penetration
Overall Penetration (continued)
Overall Penetration (continued)
Windshield HUD
Windshield HUD Penetration in North America
Windshield HUD Penetration in European Union
Combiner HUD
Combiner HUD Penetration in North America
Combiner HUD Penetration in European Union
Augmented Reality HUD
Augmented Reality HUD Penetration
Navdy
Range Rover
Toyota
BMW
Future Outlook
Conclusions
The Last Word—3 Big Predictions
Legal Disclaimer
Table of Abbreviations and Acronyms Used
Popular Topics
In an attempt to increase driver safety, OEMs are trying to integrate ADAS content and warnings into head-up displays (HUDs).This market insight focuses on various technologies within the HUD market for passenger cars in the United States and European Union. The study describes market segmentation and penetration of each technology, namely windshield HUD, combiner HUD, and augmented reality HUD and illustrates a few case studies. Further, market forecasts cover 2015–2021, using a base year of 2014. A glimpse of the future outlook for HUD technologies and 3 big predictions are provided.
| No Index | No |
|---|---|
| Podcast | No |
| Author | Ramnath Eswaravadivoo |
| Industries | Automotive |
| WIP Number | NF59-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9813-A6,9A70-A6,9AF6-A6 |