Description

The study offers a view of the market size and project growth rates of the connected private passenger cars market in Australia. The market remains nascent at large but it will fuel the medium term demand for new cars with features to support digital content for route information and entertainment. As the automotive industry becomes increasingly saturated, connected car features become critical to differentiate themselves from their competitors. To achieve that, automotive makers have to acquire a strong understanding of customers’ experience requirements and get into partnerships with cross industry players to deliver new propositions in a cost effective manner.