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Brazilian Mobile Advertising Services Market
Brazilian Mobile Advertising Services Market
Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019
RELEASE DATE
13-Jan-2015
13-Jan-2015
REGION
Latin America
Latin America
Research Code: 9ABE-00-14-00-00
SKU: TE00241-LA-MR_01351
$1,500.00
In stock
SKU
TE00241-LA-MR_01351
Description
The increasing penetration of smartphones and tablets in Brazil, as well as the increasing usage of social media and the Internet on those devices has opened opportunity for the adoption of mobile advertising services. The study analyses this market and provides insights gleaned from three case studies of important participants in the country. Focus areas of research include market definitions, market overview of the mobile advertising ecosystem, sizing information of revenue of the advertising SMS application-to-peer services market, market trends, and analysis. The base year is 2013.
Table of Contents
Key Findings
Research Objectives, Scope and Methodology
Market Definitions
Market Definitions (continued)
Mobile Advertising—Objectives
Benefits of Operator-supported Mobile Advertising
Smartphone Penetration Leverages Mobile Internet Services and the Data Services Market
High Internet and Mobile Penetration Drive Mobile Advertising Services in Latin America
Online Use of Cell Phones and Tablets Increases, Creating Opportunities in Internet-based Mobile Advertising
High Socially Engaged Latin American Users Also Create Opportunities for Social Network Advertising
Mobile Social Penetration Drives Mobile Advertisers’ Social Network Ad Spending
SMS Mobile Operators’ Revenues are Likely to Decrease in the Following Years
Increasing Use of Application-to-Peer SMS by Brazilian Companies Opens Space for the SMS Advertising Market
SMS Advertising Market Insights
Most of Brazilian Users Relate to Companies through SMS and Email
Brazilian Market—Corporate SMS reminders regarding health surpass Emails
Brazilian Market—A Majority of Interviewees Find SMS Alerts and Reminders Helpful in Daily Life
Brazilian Mobile Advertising Services Market Insights
Brazilian Mobile Advertising Services Market Insights (continued)
Services Provided by the Main Companies in the Brazilian Mobile Advertising Services Market
Mobile Advertising Services Market—Selected Solutions Overview
Company Profile—Zenvia
Business Case—Zenvia & CENTAURO
Company Profile—Telefónica
Business Case—Telefónica & Leroy Merlin
Company Profile—Internet Media Services (IMS)
Business Case—IMS & Waze
Legal Disclaimer
The Frost & Sullivan Story
Value Proposition
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
The increasing penetration of smartphones and tablets in Brazil, as well as the increasing usage of social media and the Internet on those devices has opened opportunity for the adoption of mobile advertising services. The study analyses this market and provides insights gleaned from three case studies of important participants in the country. Focus areas of research include market definitions, market overview of the mobile advertising ecosystem, sizing information of revenue of the advertising SMS application-to-peer services market, market trends, and analysis. The base year is 2013.
| No Index | No |
|---|---|
| Podcast | No |
| Author | Maiara Munhoz |
| Industries | Telecom |
| WIP Number | 9ABE-00-14-00-00 |
| Is Prebook | No |