Description

Consumer preferences for smartphone apps and usage within the car are analysed. Also various price points for these apps are found out by surveying 1911 customers across Germany Italy UK France. Measure current usage of infotainment and apps solutions and understand perceptions toward existing and potentially new infotainment concepts. Assess willingness to pay for infotainment and apps concepts that are likely to influence future car purchases. Determine which infotainment/apps packages are most preferred and identify car brand perceptions for infotainment solutions. Finally assess desirability and willingness to pay for EV- related apps.