Future of Vehicle Subscription—Business Models and Opportunities in North America and Europe, 2025
Future of Vehicle Subscription—Business Models and Opportunities in North America and Europe, 2025
Vehicle Subscription Targets 10% of New Vehicles Sales by 2025
30-Aug-2018
North America
Description
Frost & Sullivan defines vehicle subscription as a shared mobility service where a customer can get access to temporary vehicle ownership - usually by the month. In other words, it can be described as micro leasing a vehicle for a shorter period. It is also sometimes referred as temporary ownership via renting a new car or leasing a used car. Vehicle subscription is unlike any other shared mobility service formats such as carsharing, rental, leasing and outright purchase. It is slotted in between these different services targeting a unique whitespace opportunity. Vehicle subscription, an emerging service, is offered under dedicated program names by various market participants to differentiate it from their other offerings.
This study discusses key topical areas within this emerging service, including: 1) if vehicle subscription would be perceived to be lower in cost than traditional car leasing or rental or ownership; 2) whether consumers would be willing to experiment and adopt until this factor is challenged in the future; 3) unique drivers such as One Flat Fee and its impact on the growth of vehicle subscription services; 4) why should such a service appeal to Baby Boomers, Gen-X customers, including Gen-Z, as well as premium customers, who are seen as key drivers for growth of this model; 5) how will this service coexist alongside car rental, long-term leasing, carsharing, and traditional car ownership.
Further, this study discusses how current vehicle subscription programs are in pilot stages or in limited availability and how most market participants expect a nationwide rollout of program offerings / global adoption largely by 2025. It also discusses the emerging area of vehicle subscription, mapping the market, various participants, and new business models as they evolve; analyzing via a comparative benchmark how participants target to be different with their unique marketplace offerings; and presenting regional similarities and differences between Europe and North America with respect to the entire emerging vehicle subscription economy.
This research study is also an effort to project if vehicle subscription will complement or replace the vehicle leasing / vehicle ownership business model. It serves to showcase how vehicle subscription will influence the new and used car market offerings, and analyzes if OEMs would be the first movers and fast followers while also understanding prospects targeting this space. It also helps to examine the impact of vehicle subscription on the future of mobility and car ownership, and how programs offered by OEMs are different from non-OEM solutions. Moreover, it helps to understand key current success stories and factors influencing vehicle subscription, including analyzing drivers and restraints impacting the vehicle subscription market.
RESEARCH: INFOGRAPHIC
This infographic presents a brief overview of the research, and highlights the key topics discussed in it.Click image to view it in full size
Table of Contents
Executive Summary—Key Takeaways
Executive Summary—Key Predictions
Executive Summary—Vehicle Subscription Ecosystem
Executive Summary—38 Current Vehicle Subscription Programs
Executive Summary—Current and Future Program Offerings
Executive Summary—Major Cost Elements of the Programs
Executive Summary—Vehicle Subscription Regional Differences
Executive Summary—Program (Minimum) Costs Breakdown Analysis
Executive Summary—Vehicle Subscription Forecast
Executive Summary—OEM Programs’ Targeted Vehicle Segments
Executive Summary—Key Conclusions and Future Outlook
Research Scope
Research Aims and Objectives
Key Questions this Study will Answer
Research Background
Research Methodology
Major Vehicle Subscription Programs Analyzed in this Research
Vehicle Subscription Definition
One Flat Fee / One Bill—Definition
Vehicle Retailing Formats—Introduction
Footprint of Major Programs in the US
Leasing Penetration* into the Total Market in Europe
Vehicle Subscription Market Drivers
Market Drivers Explained
Specific Market Drivers of Growth Targeted by Major Participants
Vehicle Subscription Market Restraints
Restraints Explained
Vehicle Subscription Ecosystem
38 Current Vehicle Subscription Programs
OEM Vehicle Subscription Program Evolution
Vehicle Subscription—OEM and Dealer Program End Game
Vehicle Subscription—New Mobility, Tech Company Program End Game
Automotive OEMs Vehicle Subscription Programs
Non-Captive Participants Vehicle Subscription Offerings
Non-Captive Participants Vehicle Subscription Offerings (continued)
Program (Minimum) Costs Breakdown Analysis
Vehicle Subscription Forecast
Vehicle Subscription Forecasts—Overall New and Used Vehicles Mix
Vehicle Subscription Forecasts—Overall as a Percent of New Vehicle Sales
Vehicle Subscription Forecasts—Overall Take-up Rate
Key Assumptions to Vehicle Subscription Forecasts
Vehicle Subscription—OEMs’ Program Status
Vehicle Subscription—OEMs’ Program Partners
Vehicle Subscription—OEM Programs’ Cities Footprint
Programs (OEM and Non-OEM) Operational in Key Locations in the US
Vehicle Subscription—OEMs Program Plans
Vehicle Subscription—Target Customers of OEM Programs
Vehicle Subscription—OEM Programs’ Total Ownership Cost
Vehicle Subscription—OEM Program Subscribers (at Launch, Future Target)
Vehicle Subscription—OEM Programs’ New and Used Cars Fleet Mix
Vehicle Subscription—OEM Programs’ Nameplates in Fleet
Vehicle Subscription—Age of OEM Program Vehicles
Vehicle Subscription—OEM Programs’ Target Vehicle Segments
Minimum Requirements for Program Enrollment in North America**
Program Registration Fees for Enrollment in North America*
Program Minimum Subscription Term in North America*
Program Platform Providers—Profile of Clutch and Flexdrive
Program Platform Providers—Profile of Clutch and Flexdrive (continued)
Program Platform Providers—Profile of Clutch and Flexdrive (continued)
Profile of Mobiliti
Profile of Revolve
Profile of DriveFlow
Profile of YoYo
Growth Opportunity—Vehicle Subscription
Strategic Imperatives for Success and Growth
Key Conclusions
Legal Disclaimer
Global Fleet & Leasing Program—2017 Published Topics
Global Fleet & Leasing Program—2013-2016 Published Topics
Global Fleet & Leasing Program—2013-2016 Published Topics (continued)
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
The Frost & Sullivan Story
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
Popular Topics
No Index | No |
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Podcast | No |
Author | Vishwas Shankar |
Industries | Automotive |
WIP Number | 9AB2-00-BC-00-00 |
Is Prebook | No |
GPS Codes | 9800-A6,9807-A6,9813-A6,9832-A6,9AF6-A6,9B02-A6 |