Location-based Advertising - Relevant Trends and Technologies

Location-based Advertising - Relevant Trends and Technologies

RELEASE DATE
16-Feb-2012
REGION
Europe
Research Code: 9838-00-31-00-00
SKU: TE01671-NA-SF_13301
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$1,500.00
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Description

This study analyses the status of the location-based advertising market and suggests conditions for what this market can grow further. The study discussess current ways of delivering location-based advertising and the main challenges faced by the industry.

Table of Contents

Executive Summary

Scope and Methodology

Definition of Key Terms

Current Methods of Delivering Location-based Advertising

Current Revenue Models

The Competitive Landscape of Location-based Advertising Providers

State of Art of Location-based Advertising - A Critical Assessment

Integrating Technologies for a New Approach to Location-based Advertising

Socially Leveraged NFC-based Advertisements

Location-based Advertising for the Automotive Industry

Towards a New Revenue Model

Key Features for a New Approach to Location-based Advertising

Unsolved Problems

Privacy: Legality and Ethics

NFC and CPA-based Approach for the Growth of Location-based Advertising

Related Research
This study analyses the status of the location-based advertising market and suggests conditions for what this market can grow further. The study discussess current ways of delivering location-based advertising and the main challenges faced by the industry.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number 9838-00-31-00-00
Is Prebook No