Move toward Full Convergence - Communication Services Bundling for U.S. Residential Markets

Move toward Full Convergence - Communication Services Bundling for U.S. Residential Markets

RELEASE DATE
31-Jul-2007
REGION
North America
Research Code: N020-01-00-00-00
SKU: TE02990-GL-MR_14620
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$4,950.00
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TE02990-GL-MR_14620
$4,950.00
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Description

This research service analyzes the market for bundled consumer communication services in the U.S. and forecasts the demand and revenues for "double", "triple" and "quad-play" service bundles from 2003 to 2013. The study identifies the demand drivers and restraints for residential service bundles along with the key challenges faced by various stakeholders in the market. Key competitive, consumer and market trends are presented along with strategic recommendations for successfully competing in this market. Also covered are competitive profiles and bundled product benchmarking for top U.S. telcos and cable MSOs.

Table of Contents

Total Market

  • Executive Summary
  • Research Scope and Objectives
  • Research Methodology
  • Market Overview
  • Industry Challenges

Drivers and Restraints Impacting Market Forecasts

  • Market Drivers
  • Market Restraints

Revenue Forecasts

  • Bundled Services Subscriber ARPU
  • Revenues from Service Bundling

Demand Forecasts

  • Fixed Voice: Switched Access Lines vs. VoIP Subscriber Lines
  • Mobile Wireless Service Subscribers
  • Internet Access Demand: Broadband vs. Dial-Up
  • Video Services: Cable; Satellite and IPTV Subscribers
  • Bundled Service Adoption: "Double-Play"; "Triple-Play" and "Quad- Play"

Key Industry Trends Impacting Service Bundling

  • Intensifying Rivalry between Cable MSOs and Telcos
  • Regulatory Environment Impact
  • Growing Threat from Non-traditional Players
  • Changing Customer Expectations
  • Enhancements in Backend Systems (BSS/OSS) and Customer Facing Systems
  • CAPEX to Ready the Networks for Delivery of Service Bundles
  • Distribution Strategies for Selling Service Bundles

Competitive Profiles and Bundling Strategies of Telcos

  • AT&T
  • Verizon
  • Qwest
  • Embarq
  • CenturyTel
  • SureWest

Competitive Profiles and Bundling Strategies of Cable MSOs and Other Communication Service Providers

  • Comcast
  • Time Warner Cable
  • Cox Communications
  • Charter Communications
  • Cablevision
  • Others: Cable Overbuilders and Direct Broadcast Satellite Providers

Competitive Benchmarking: Bundled Service Packages and Offerings

  • Bundled Service Offerings of Key Telcos
  • Bundled Service Offerings of Key Cable MSOs
  • Rating Competitive Bundled Service Offerings

Conclusion

  • Critical Success Factors
  • Bundling Evolution: From Discrete Service Bundles to Fully Converged Services
  • Strategic Recommendations
This research service analyzes the market for bundled consumer communication services in the U.S. and forecasts the demand and revenues for 'double', 'triple' and 'quad-play' service bundles from 2003 to 2013. The study identifies the demand drivers and restraints for residential service bundles along with the key challenges faced by various stakeholders in the market. Key competitive, consumer and market trends are presented along with strategic recommendations for successfully competing in this market. Also covered are competitive profiles and bundled product benchmarking for top U.S. telcos and cable MSOs.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number N020-01-00-00-00
Is Prebook No