Description

This report looks closely at the importance that a customer-centric strategy can have on total business outcomes. It summarizes the common values that successful customer-centric businesses have exemplified in creating a positive experience for their customers. The report provides an understanding of where the communications industry is today in its push toward customer centricity. The report also shows why many industries position the communications sector at the core of their business improvement strategies, tied to the incorporation of mobile services into the goods and services they provide as a means for delivering a better experience for their customers.