Marketing Challenges for Big Data Solution Providers
Marketing Challenges for Big Data Solution Providers
RELEASE DATE
28-Jan-2014
28-Jan-2014
REGION
North America
North America
Research Code: 9A37-00-0D-00-00
SKU: IT00218-NA-SF_01214
$2,450.00
In stock
SKU
IT00218-NA-SF_01214
Description
On the brink of any new high tech era, the temptation is strong for solution providers to hype the benefits and minimize the disruption that such major shifts can produce. In these early days, one of the most important missing pieces in the Big Data puzzle has to do with accurately articulating both the potential payoffs and the attendant challenges. In this paper, Frost & Sullivan ventures some observations about these communication challenges. To illustrate these observations, we take a look at how Oracle is approaching the Big Data market, how Netflix defected from Oracle to Amazon Web Services (AWS), and how Salesforce.com opted to combine Oracle solutions with those of newer solution providers.
Table of Contents
Introduction
Oracle: How One Big Vendor Does Big Data
Netflix: New Solutions for New Companies with New Tactics
Salesforce.com: Having It Both Ways
Frost & Sullivan - The Last Word
About Frost & Sullivan
Popular Topics
On the brink of any new high tech era, the temptation is strong for solution providers to hype the benefits and minimize the disruption that such major shifts can produce. In these early days, one of the most important missing pieces in the Big Data puzzle has to do with accurately articulating both the potential payoffs and the attendant challenges. In this paper, Frost & Sullivan ventures some observations about these communication challenges. To illustrate these observations, we take a look at how Oracle is approaching the Big Data market, how Netflix defected from Oracle to Amazon Web Services (AWS), and how Salesforce.com opted to combine Oracle solutions with those of newer solution providers.
No Index | Yes |
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Podcast | No |
Author | Sandy Borthick |
Industries | Information Technology |
WIP Number | 9A37-00-0D-00-00 |
Is Prebook | No |