New Services Growth Opportunities in the T&M Market

New Services Growth Opportunities in the T&M Market

Innovative Game Changers are Taking Initiatives to Implement Integrated Asset Management Services

RELEASE DATE
19-Apr-2017
REGION
Global
Research Code: K158-01-00-00-00
SKU: TM00457-GL-MT_19926
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Description

Identifying growth opportunities in the test & measurement industry beyond the existing business could bring about changes in the competitive landscape. It is no longer test equipment vs. test equipment: Manufacturers cannot focus on hardware alone. Instead, the potential exists for an entirely new services model that focuses on platforms and the ecosystem. There is a need to develop a platform-centric business model that effectively integrates hardware, software analytics, and services. Companies are redesigning the customer experience across the entire test equipment life cycle by considering all interactions that users have with the test product itself to change an organization’s operations and revenue model.

The primary objective of this experiential study is to uncover your company’s Growth Zone in the test and measurement new services market. The Growth Zone represents opportunities that have been validated and optimized based on your internal objectives and capabilities weighed against growth opportunities in the new services market. An integral part of achieving this goal is engaging with Frost & Sullivan to develop your company’s Growth Opportunities Matrix. The study offers a deep analysis of the market, predicts its future, determines the opportunity universe, and provides a strategic opportunity framework.

Key questions this study will answer:
•     Why do test & measurement companies want to leverage a service-based business, and what do they hope to accomplish in order to achieve return on investment?
•     What are the specific capabilities and investments required to enhance the value of an asset management service platform for customers?
•     What is the new asset management business model that is emerging in this space?
•     How do you monetize data coming from asset management services?
•     How rapidly can a company adapt in a competitive landscape that includes service delivery?
•     What partnerships do test & measurement companies need to consider for their service businesses?

Table of Contents

Purpose of this Experiential Study

5-Step Process to Transformational Growth

Strategic Imperatives for Original Equipment Manufacturers (OEMs)

Growth Opportunities for OEMs

Executive Summary

Move Fast to Avoid a Kodak Moment

New Business Model—Doing More of the Same is a Way to Fail

Case Studies to Draw New Ideas

Asset Management as a Key Component of Future Service Providers

Talk to Experts

Service Business Transformation Checklist

Market Definitions

Business Service Evolution and Landscape

Asset Management Service Provider New Market Landscape

Asset Management Service Package Overview

Asset Management Services Pricing Model Development

Communicating Asset Management Service Price Excellence

Design Roadmap for Asset Management—Dashboards & Pricing Model Approach for Service Packages

Market Trends

Drivers and Restraints

Market Distribution Channels

Revenue Forecast

Opportunity Analysis across Industry Verticals for Asset Management Business in the T&M Market

Investment Focus on a Platform Approach—Building Blocks for Success in a Connected Ecosystem

T&M in an Asset Management Transformation Age

Service-Based, End-to-End Analytics

Next-Level Corporate Support—Multilevel IT-OT Architecture

T&M Service-Based Business Models

Macro to Micro Visioning

Factors Impacting Asset Management Services in the T&M Market

Top Predictions for the New Services Market

Key Factors for T&M Business Transition—Why as a Service?

Key Challenges of Users that Lead to Connected Service Platform Adoption

Business Implications of Adopting a Service-Based Business Model

Key End-User Requirements by Type of Contract

Service Variables for Value-Added Services

New Choices in Portfolio of Services—Growth Opportunities

Next-Level Corporate Support—Asset Management Business Services and Maximized Return

Next-Level Corporate Support—Business Services Implementation in the T&M Market

Strategy in Test Equipment Services

Asset Management Service Offering in the T&M Market

Supply Chain Management—Linking Business Strategy to Execution

Strategy Differentiation and Integration—Acquisition/Partnership Opportunities

Levers for Growth

Growth Opportunity 1—Integrated Service Delivery

Growth Opportunity 2—OPEX Model Service Delivery

Growth Opportunity 3—Data Analytics Service Solution and Application Development

Growth Opportunity 4—Control of All Test and Repair Data

Growth Opportunity 5—Shift from a Reactive Business Model to a Proactive Business Model

Growth Opportunity 1—Innovation and Transformation

Growth Opportunity 2—ROI

Growth Opportunity 3—Sales and Marketing Use Cases

Growth Opportunity 4—Cross-Sell Offers

Growth Opportunities Matrix

Growth Opportunities 1–5: Vision and Strategy

Growth Opportunities 1–4: Brand and Demand

Growth Opportunities Matrix

Growth Strategy and Implementation

The Last Word—3 Big Predictions

Growth Strategies for Your Company

Prioritized Opportunities through Implementation

Legal Disclaimer

List of Figures
  • 1. Asset Management Services in the T&M Market: Business Model Assessment Checklist
  • 2. Asset Management Services in T&M Market: Business Service Evolution, Global, 2015–2021
  • 3. Asset Management Services in the T&M Market: Competitive Landscape, Global, 2016
  • 4. Asset Management Services in the T&M Market: Service Package Overview, Global, 2016
  • 5. Asset Management Services in the T&M Market: Pricing Model Development, Global, 2016
  • 6. Asset Management Services in T&M Market: Pricing Model Delivery, Global , 2016
  • 7. Asset Management Services in T&M Market: Suggested Dashboards for Asset Management Services, Global, 2016
  • 8. Asset Management Services in the T&M Market: Service-Based Business Evolution, Global, 2016
  • 9. Asset Management Services in the T&M Market: Key Market Drivers and Restraints, Global, 2017-2021
  • 10. Asset Management Services in the T&M Market: Distribution Channel Analysis, Global, 2016
  • 11. Asset Management Services in the T&M Market: Platform-Centric Business Model for Action,
  • 12. Global, 2016
  • 13. Asset Management Services in the T&M Market: Connected Architecture, Global, 2016
  • 14. Asset Management Services in the T&M Market: Keysight’s Asset Management Work Package Services, Global, 2016
  • 15. Asset Management Services in the T&M Market: Microlease Asset Management Solution, Global, 2016
  • 16. Asset Management Services in the T&M Market: Microlease Asset Management Solution Benefits, Global, 2016
  • 17. Asset Management Services in the T&M Market: Sente’s Asset Management Solution Benefits, Global, 2016
  • 18. Asset Management Services in the T&M Market: Factors Impacting Services Needs, Global, 2016
  • 19. Asset Management Services in the T&M Market: TCO Components, Global, 2016
  • 20. Asset Management Services in the T&M Market: Platform Ecosystem and Key challenges, Global, 2016
  • 21. Asset Management Services in the T&M Market: Business Implications of Adopting Business Services, Global, 2016
  • 22. Asset Management Services in T&M Market: Service Variables for Value-Added Services, Global, 2016
  • 23. Asset Management Services in T&M Market: Service Growth Opportunities, Global, 2016
  • 24. Asset Management Services in the T&M Market: Corporate Support and Implementation, Global, 2016
  • 25. Asset Management Services in T&M Market: Asset Management Strategy, Global, 2016
  • 26. Asset Management Services in the T&M Market: Acquisition Radar–Potential Opportunities, North America, 2016
List of Charts
  • 1. Asset Management Services in T&M Market: Comparative Analysis of Service-Based Models, Global, 2016 and 2021
  • 2. Asset Management Services in T&M Market: Usage Rate of Test Equipment, Global, 2016
  • 3. Asset Management Services in the T&M Market: Revenue Forecast, Global, 2015–2021Asset Management Services in the T&M Market: End-User Mapping, Global, 2016
  • 4. Asset Management Services in the T&M Market: Drivers’ Impact on TCO, Global, 2016
  • 5. Asset Management Services in the T&M Market: User Requirements by Type of Contract, Global, 2016
Related Research
Identifying growth opportunities in the test & measurement industry beyond the existing business could bring about changes in the competitive landscape. It is no longer test equipment vs. test equipment: Manufacturers cannot focus on hardware alone. Instead, the potential exists for an entirely new services model that focuses on platforms and the ecosystem. There is a need to develop a platform-centric business model that effectively integrates hardware, software analytics, and services. Companies are redesigning the customer experience across the entire test equipment life cycle by considering all interactions that users have with the test product itself to change an organization’s operations and revenue model. The primary objective of this experiential study is to uncover your company’s Growth Zone in the test and measurement new services market. The Growth Zone represents opportunities that have been validated and optimized based on your internal objectives and capabilities weighed against growth opportunities in the new services market. An integral part of achieving this goal is engaging with Frost & Sullivan to develop your company’s Growth Opportunities Matrix. The study offers a deep analysis of the market, predicts its future, determines the opportunity universe, and provides a strategic opportunity framework. Key questions this study will answer: • Why do test & measurement companies want to leverage a service-based business, and what do they hope to accomplish in order to achieve return on investment? • What are the specific capabilities and investments required to enhance the value of an asset management service platform for customers? • What is the new asset management business model that is emerging in this space? • How do you monetize data coming from asset management services? • How rapidly can a company adapt in a competitive landscape that includes service delivery? • What partnerships do test & measurement companies need to consider for their
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Table of Contents | Executive Dashboard ~ || Purpose of this Experiential Study ~ || 5-Step Process to Transformational Growth~ || Strategic Imperatives for Original Equipment Manufacturers (OEMs)~ || Growth Opportunities for OEMs~ || Executive Summary~ | Growth Environment~ || Move Fast to Avoid a Kodak Moment~ || New Business Model—Doing More of the Same is a Way to Fail~ || Case Studies to Draw New Ideas~ || Asset Management as a Key Component of Future Service Providers~ || Talk to Experts~ || Service Business Transformation Checklist~ || Market Definitions~ || Business Service Evolution and Landscape~ || Asset Management Service Provider New Market Landscape~ || Asset Management Service Package Overview~ || Asset Management Services Pricing Model Development~ || Communicating Asset Management Service Price Excellence~ || Design Roadmap for Asset Management—Dashboards & Pricing Model Approach for Service Packages~ || Market Trends~ || Drivers and Restraints~ || Market Distribution Channels~ | Market Forecasts~ || Revenue Forecast~ || Opportunity Analysis across Industry Verticals for Asset Management Business in the T&M Market~ | Technology Insights~ || Investment Focus on a Platform Approach—Building Blocks for Success in a Connected Ecosystem~ || T&M in an Asset Management Transformation Age~ || Service-Based, End-to-End Analytics~ || Next-Level Corporate Support—Multilevel IT-OT Architecture~ | Case Studies and Implications~ || T&M Service-Based Business Models~ ||| Case Study 1~ ||| Case Study 2~ ||| Case Study 3~ ||| Case Study 4~ | Visioning Scenarios~ || Macro to Micro Visioning~ || Factors Impacting Asset Management Services in the T&M Market~ || Top Predictions for the New Services Market~ || Key Factors for T&M Business Transition—Why as a Service?~ || Key Challenges of Users that Lead to Connected Service Platform Adoption~ || Business Implications of Adopting a Service-Based Business Model~ || Key End-User Requirements by Type of Contract~ || Service Variables for Value-Added Services~ || New Choices in Portfolio of Services—Growth Opportunities~ || Next-Level Corporate Support—Asset Management Business Services and Maximized Return~ || Next-Level Corporate Support—Business Services Implementation in the T&M Market~ || Strategy in Test Equipment Services~ || Asset Management Service Offering in the T&M Market~ || Supply Chain Management—Linking Business Strategy to Execution~ || Strategy Differentiation and Integration—Acquisition/Partnership Opportunities~ | Growth Pipeline~ || Levers for Growth~ | Vision and Strategy—Growth Opportunities~ || Growth Opportunity 1—Integrated Service Delivery~ || Growth Opportunity 2—OPEX Model Service Delivery~ || Growth Opportunity 3—Data Analytics Service Solution and Application Development~ || Growth Opportunity 4—Control of All Test and Repair Data~ || Growth Opportunity 5—Shift from a Reactive Business Model to a Proactive Business Model~ | Brand and Demand—Growth Opportunities~ || Growth Opportunity 1—Innovation and Transformation~ || Growth Opportunity 2—ROI~ || Growth Opportunity 3—Sales and Marketing Use Cases~ || Growth Opportunity 4—Cross-Sell Offers~ || Growth Opportunities Matrix~ | Identifying Your Company’s Growth Zone~ || Growth Opportunities 1–5: Vision and Strategy~ || Growth Opportunities 1–4: Brand and Demand~ || Growth Opportunities Matrix~ || Growth Strategy and Implementation~ || The Last Word—3 Big Predictions~ || Growth Strategies for Your Company~ || Prioritized Opportunities through Implementation~ || Legal Disclaimer~
List of Charts and Figures 1. Asset Management Services in the T&M Market: Business Model Assessment Checklist~ 2. Asset Management Services in T&M Market: Business Service Evolution, Global, 2015–2021~ 3. Asset Management Services in the T&M Market: Competitive Landscape, Global, 2016~ 4. Asset Management Services in the T&M Market: Service Package Overview, Global, 2016~ 5. Asset Management Services in the T&M Market: Pricing Model Development, Global, 2016~ 6. Asset Management Services in T&M Market: Pricing Model Delivery, Global , 2016~ 7. Asset Management Services in T&M Market: Suggested Dashboards for Asset Management Services, Global, 2016~ 8. Asset Management Services in the T&M Market: Service-Based Business Evolution, Global, 2016~ 9. Asset Management Services in the T&M Market: Key Market Drivers and Restraints, Global, 2017-2021~ 10. Asset Management Services in the T&M Market: Distribution Channel Analysis, Global, 2016~ 11. Asset Management Services in the T&M Market: Platform-Centric Business Model for Action, ~ 12. Global, 2016~ 13. Asset Management Services in the T&M Market: Connected Architecture, Global, 2016~ 14. Asset Management Services in the T&M Market: Keysight’s Asset Management Work Package Services, Global, 2016~ 15. Asset Management Services in the T&M Market: Microlease Asset Management Solution, Global, 2016~ 16. Asset Management Services in the T&M Market: Microlease Asset Management Solution Benefits, Global, 2016~ 17. Asset Management Services in the T&M Market: Sente’s Asset Management Solution Benefits, Global, 2016~ 18. Asset Management Services in the T&M Market: Factors Impacting Services Needs, Global, 2016~ 19. Asset Management Services in the T&M Market: TCO Components, Global, 2016~ 20. Asset Management Services in the T&M Market: Platform Ecosystem and Key challenges, Global, 2016~ 21. Asset Management Services in the T&M Market: Business Implications of Adopting Business Services, Global, 2016~ 22. Asset Management Services in T&M Market: Service Variables for Value-Added Services, Global, 2016~ 23. Asset Management Services in T&M Market: Service Growth Opportunities, Global, 2016~ 24. Asset Management Services in the T&M Market: Corporate Support and Implementation, Global, 2016~ 25. Asset Management Services in T&M Market: Asset Management Strategy, Global, 2016~ 26. Asset Management Services in the T&M Market: Acquisition Radar–Potential Opportunities, North America, 2016~| 1. Asset Management Services in T&M Market: Comparative Analysis of Service-Based Models, Global, 2016 and 2021~ 2. Asset Management Services in T&M Market: Usage Rate of Test Equipment, Global, 2016~ 3. Asset Management Services in the T&M Market: Revenue Forecast, Global, 2015–2021Asset Management Services in the T&M Market: End-User Mapping, Global, 2016~ 4. Asset Management Services in the T&M Market: Drivers’ Impact on TCO, Global, 2016~ 5. Asset Management Services in the T&M Market: User Requirements by Type of Contract, Global, 2016~
Author Mariano Kimbara
Industries Test and Measurement Instrumentation
WIP Number K158-01-00-00-00
Is Prebook No