Description

Research was carried out in the Pharmaceutical Industry in Kenya. A thorough PESTLE analysis was conducted to investigate the political, environmental, social, technology, legislative, and economic stability of the country. The market size for 2007 was established, and growth forecasts for the period 2008-2014 were determined based on the variables influencing this market. Companies participating in this market as well as their individual market shares were determined. A thorough analysis on the industry challenges, market drivers, and market restraints were determined. A SWOT analysis complemented the future opportunities and recommendations made by the analyst for this market.