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Philippines CRM Customer Satisfaction Analysis
Philippines CRM Customer Satisfaction Analysis
RELEASE DATE
13-Dec-2005
13-Dec-2005
REGION
Asia Pacific
Asia Pacific
Research Code: 4Z90-01-00-00-00
SKU: IT02452-EU-MR_15815
$3,950.00
Special Price $2,962.50 save 25 %
In stock
SKU
IT02452-EU-MR_15815
Description
This study maps the customer behaviour and expectations from the implemented CRM solution. The analysis highlights the key business challenges driving adoption of CRM solution, vendor evaluation criteria and purchase decision making process. Further the study also assesses the most suitable vendor fulfilling customer criteria and challenges, alongwith a top of the mind vendor analysis in the Philippines CRM market.
Table of Contents
CRM Survey
- CRM Survey Overview
Demographics of the Sample
- Key Highlights:
- Level of CRM Implementation
- CRM Adoption by Product Segments
- CRM Adoption by Verticals
- Vendor Presence
- Tenure of Implementation of CRM
- Number of Users of CRM
- Number of Locations
- User Licenses Across CRM Segments
- Oraganisation Level of Implementation
- CRM usage by Employee Level
Business Challenges
- Key Highlights:
- Critical business challenges
Vendor Selection Criteria
- Key Highlights:
- Vendor Selection Criteria
Purchase Triggers for CRM deployment
- Key Highlights:
- Purchase Triggers for CRM
- Influencers of CRM Purchase
Level of Customer Satisfaction
- Key Highlights:
Loyalty Assessment
- Key Highlights:
- Repeat Purchase
- Commitment to the vendor
Analysis of Satisfaction level versus Loyalty
- Statistical test: Chi-Square Test
Frost & Sullivan Award: Philippines CRM Customer Service Leadership 2005
- Award Description
Popular Topics
This study maps the customer behaviour and expectations from the implemented CRM solution. The analysis highlights the key business challenges driving adoption of CRM solution, vendor evaluation criteria and purchase decision making process. Further the study also assesses the most suitable vendor fulfilling customer criteria and challenges, alongwith a top of the mind vendor analysis in the Philippines CRM market.
| No Index | Yes |
|---|---|
| Podcast | No |
| WIP Number | 4Z90-01-00-00-00 |
| Is Prebook | No |