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Women as Car Customers—Voice of Consumer Findings, 2015
Women as Car Customers—Voice of Consumer Findings, 2015
By 2020, more than 40% of Women Customers' Car purchase Decision will Hinge on OEMs’ Website Information
12-Jul-2016
Europe
Description
This Women as Car Customers Voice of Consumer study analyzes the growing trend of women customers and the factors that they consider while making their purchase decisions. This research emphasises on European market trends conducted with the objective of understanding the difference between the attitudes of women and men while buying cars, sales, product and ownership. This research services also studies how OEMs are designing cars that cater to women’s preferences and needs. It seeks to study the features and attributes that women prefer in cars and overall satisfaction levels, compare any differences between countries and gender-specific buying patterns, and understand how retail strategy differs for women and how to optimize the customer journey to target women. It also seeks to derive strategic findings and offer recommendations to OEMs and car dealerships.
Table of Contents
Executive Summary—Key Findings
Executive Summary—Key Findings (continued)
Key Findings and Future Outlook
Research Scope
Research Aims and Objectives
Key Questions this Study will Answer
Research Background
Research Methodology
Vehicle Segmentation
Passenger Car Licences by Gender—Country Summary
Women as Car Buyers
Three Types of Customer Segments
Value Proposition that Vehicle Features/Attributes Offer to Women Customers
Implications of Findings
Design And Technology Needs of Women Customers
Fuel/Engine Type for Ideal Vehicle
Top 20 Attributes Desired
Vehicle Body Type Preference of Women Customers
Women Customers Feel and Design of their Current Vehicle
Technology Adoption Level
Design & Technology Needs—Women Customer Clusters—Key Findings
Women Driver Segments—Differences in Preferences
Features Optimization for Women Customers/Driver Segments
Preferred Next Vehicle Purchase Model
Importance of Vehicle in Expressing Personalities
Role of Vehicle in Expressing Women Customer Personalities
Sales and Retail Needs of Women Customers—Key Findings
Main Sources of Information/Opinion About Cars for Women Customers
Influence of Facebook on Decision to Purchase a Vehicle by EU
Attitudes About Car Dealerships by Women Customers
Social Media Activities by Women Customers in Europe
Ownership Needs of Women Customers—Key Findings
Lease Options Critical Factor for Attracting Women Customers
Preferred Financing or Payment Options by Gender
Preferred Financing or Payment Options by Vehicle Category
Top Ideal Vehicle Brands by Purchasing Preference of Women in Europe
Driving Patterns and Car Ownership Among European Owners
Key Conclusions About Women Customers
Top 5 Predictions About Women Customers
The Last Word—3 Big Predictions
Legal Disclaimer
Learn More—Next Steps
Market Engineering Methodology
Popular Topics
| No Index | No |
|---|---|
| Podcast | No |
| Author | Isaac Abraham |
| WIP Number | K082-01-00-00-00 |
| Keyword 1 | Women as Car Customers |
| Keyword 2 | Voice of Consumer Findings |
| Keyword 3 | Women Report |
| Is Prebook | No |