Web Analytics Engines: Do You Know Where Your Customers Are?
Web Analytics Engines: Do You Know Where Your Customers Are?
RELEASE DATE
22-Oct-2010
22-Oct-2010
REGION
North America
North America
Research Code: D563-00-D4-00-00
SKU: IT01827-NA-SF_11582
$2,450.00
In stock
SKU
IT01827-NA-SF_11582
Description
This SPIE discusses the foundation and structure of web analytics, key providers of web analytics products and services, and results obtained from the effective application of web analytics. It also describes how web analytics is a key building block for a related discipline—business analytics; how a recent acquisition by IBM positions the company to offer capabilities in both areas; and how web analytics integrates with an area that is core to the business for both communications service providers (CSPs) and large enterprises: customer relationship management (CRM).
Table of Contents
Introduction
Web Analytics Infrastructure
Web Analytics Defined
What Kind of Site Are You Running Here Anyway? Site Types and Web Analytics Benefits
Slicing Web Analytics Another Way: Off-Site
Web Analytics Providers
Two Large Players Build Power Bases Spanning Web and Business Analytics
Web Analytics and CRM: Closer Than You Think
Stratecast - The Last Word
About Stratecast
Popular Topics
This SPIE discusses the foundation and structure of web analytics, key providers of web analytics products and services, and results obtained from the effective application of web analytics. It also describes how web analytics is a key building block for a related disciplinebusiness analytics; how a recent acquisition by IBM positions the company to offer capabilities in both areas; and how web analytics integrates with an area that is core to the business for both communications service providers (CSPs) and large enterprises: customer relationship management (CRM).
No Index | Yes |
---|---|
Podcast | No |
Industries | Information Technology |
WIP Number | D563-00-D4-00-00 |
Is Prebook | No |