U.S. Generation “Y”: Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences
U.S. Generation “Y”: Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences
Gen "Y" redefines the future of mobility in the U.S.
30-Jan-2012
North America
$10,000.00
Special Price $7,500.00 save 25 %
Description
This study identifies the various personal mobility preferences and most preferred vehicles by U.S. Generation Y Consumers. The objective of this study is to develop a vehicle model incorporating the features most desired by these consumers, based on income, gender, education, etc. Gen Y drivers consider comfort, status, and money to be important elements, closely followed by the environment and public transportation. Electric vehicles register with specialty and luxury, male, Gen Y SUV/CUV drivers, but are a lower priority than other items. Ultimately, this study finds that U.S. Generation Y Consumers prefer gasoline powered 4 wheel drive and their purchasing power is highly influenced by the cost of the vehicle.
Table of Contents
Research Background and Objectives
- Definition of Gen Y
- Aims and Objectives of Study
Method Details
- Methodology and Sample Size
- Demographic Segmentation
- Vehicle Segmentation
Key Findings and Most Desired Vehicle
Conclusion of the Study
Summary of Gen Y Attitude and Belief
Summary of Usage of Technology
Media Preferences of U.S. Consumers
Summary of Preferred Features for Personalization Across Different Demographics
Summary of Consumer Verbatim Attitudes Towards Various Mode of Mobility
Summary of the Relative Appeal of Various Features
Summary of Image of Vehicle Model and Attractiveness
Popular Topics
No Index | Yes |
---|---|
Podcast | No |
Author | Rolando Barrera |
Industries | Automotive |
WIP Number | N80C-01-00-00-00 |
Is Prebook | No |