Description

The research objectives of this study include to measure the preferences of selected types of automotive tools: hand tools, hand-held scan devices, power tools, and tool storage devices among Automotive Technicians in the United States; to determine which product features are most important among U.S. Automotive Technicians, and to measure the expectations of U.S. Automotive Technicians regarding product warranties and the length of time they should be offered. A web-based survey was conducted targeting respondents that were full-time Automotive Technicians of independent, franchise automotive repair garages and automotive dealerships in the United States. The total sample achieved was 300.