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Competitive Benchmarking of OEM Mobility Strategies

Competitive Benchmarking of OEM Mobility Strategies

Shared Mobility Solutions, Autonomous Technology, and Connected Living Solutions are on the OEM Radar

RELEASE DATE
10-Feb-2017
REGION
North America
Research Code: MC5A-01-00-00-00
SKU: AU01494-NA-MR_20260
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Description

The trend of digital disruption is set to revolutionize the automotive industry. The value is shifting from individual consumption to collaborative consumption. OEMs are joining this trend and are looking at alternative sources of revenue. In the short-medium term, they are likely to launch their own mobility services in partnership with mobility start-ups that provide these services. The next major trend is the launching of their own mobility sub-brands, under which all the mobility-related projects will be unified. In the medium-long term, more traction will be seen in terms of launching self-driving cars and connected living solutions.

Table of Contents

Key Findings

Evolution of OEM Capabilities

OEM Mobility Strategies—An Overview

Why are OEMs Launching Mobility Sub-brands?

Comparison of OEMs’ Mobility Strategies

New Mobility Business Models

Comparative Analysis of OEMs’ Mobility Initiatives

Comparative nalysis of OEMs’ Mobility Regional Presence

OEM Investments—An Overview

OEM Investments—A Snapshot

OEM Investments—A Snapshot

OEM Mobility Capabilities Map

Current Trends and Future Outlook

Research Scope

Research Aims and Objectives

Research Background

Research Methodology

Definition of Carsharing

OEMs and Carsharing—Region-wise Analysis

OEMs and Carsharing—Heatmap

OEMs and Carsharing—Strategies

Be-driven Business Models—Ridesharing/Taxi Hailing/Shuttle

Region-wise Analysis of OEMs’ Be-driven Business Models

OEMs’ Be-driven Initiatives—Next Steps

OEMs and Investments in Be-driven Models

OEMs’ Be-driven Initiatives—Strategies

Integrated Mobility

OEMs’ Integrated Mobility Initiatives

OEMs’ Integrated Mobility Initiatives—Strategies

OEMs Partner with Global Cities for Transportation

Smart Parking

Region-wise Analysis of OEMs’ Smart Parking Initiatives

OEMs’ Smart Parking Initiatives—Strategies

eMobility Solutions

OEMs’ eMobility Initiatives—Strategies

OEMs—Connected Living

OEMs—Autonomous Driving Key Initiatives

OEMs and the Utilization of Big Data from Mobility Projects

OEMs and Usage-based Insurance

Daimler—Mobility Vision

Daimler Group Structure and Where Mobility Fits in

MoovelGmBH

Daimler’s Unified Digital Platform

CarGo Profile

Daimler’s Investment in Ride Hailing Services

Daimler Ridesharing and Leasing Projects

Daimler’s Smart Parking Projects

Daimler—Other Mobility Projects

Daimler’s Car2Share Mobility Sub-brand

Mercedes Benz Rent

Daimler Corporate Carsharing

Mercedes Benz CASE

Mercedes Benz Research & Development North America (MBRDNA)

Daimler—Autonomous and Connected Living Initiatives

Daimler—Past, Present, and Future

Daimler—Key Takeaways

BMW—Mobility Vision

BMW Group Structure and Where Mobility Fits in

BMW iVentures

Role of BMW’s VC Arms in Supporting Mobility Initiatives

Moovit

BMW DriveNow Profile

BMW ReachNow

BMW and Leasing

AlphaCity Profile

AlphaElectric Profile

BMW and Location-based User Guides

BMW Smart Parking Projects—JustPark (ParkatmyHouse)

BMW—Technology Investments

BMW Ridesharing and Taxi Projects

BMW Partnership with OlaCabs

BMW—Energy Solutions

BMW—Autonomous and Connected Living Initiatives

BMW Group—Past, Present, and Future

BMW Group—Key Takeaways

Volkswagen—Mobility Vision

Volkswagen Group Structure and Where Mobility Fits in

Volkswagen Business Mobility Vision

Volkswagen Moia

Volkswagen Mobility Services—Carsharing

Volkswagen Investments

Volkswagen Mobility Services—Rental Services

Volkswagen Group Porsche Digital Lab

Audi—Key Mobility Initiatives

Audi—Investment in Silvercar

Volkswagen—Autonomous and Connected Living Initiatives

Volkswagen—Past, Present, and Future

Volkswagen—Key Takeaways

General Motors—Mobility Vision

General Motors’ Structure and Where Mobility Fits in

General Motors’ Mobility Vision

Maven Electric Carsharing

General Motors—PP Carsharing Projects

Other Mobility Projects

General Motors—Mobility Projects in China

General Motors and Lyft Partnership

General Motors’ Partnership with Uber

Role of General Motors’ VC Arms in Supporting Mobility Initiatives

General Motors—Autonomous and Connected Living Initiatives

General Motors—Past, Present, and Future

General Motors—Key Takeaways

Ford Motor Company—Mobility Vision

Ford Group Structure and Where Mobility Fits in

Ford Smart Mobility LLC

Ford—Techstars Mobility Challenge

Ford Pass—Unified Digital Platform

Ford Motor Company—Carsharing Projects

Ford Credit Link—Lease Sharing

Ford Motor Company—Smart Parking Projects

Ford Motor Company—Dynamic Shuttle and Bikesharing

Ford Motor Company Mobility Experiments—A Snapshot

Ford Motor Company Mobility Experiments

Ford Motor Company Mobility Partnerships

Ford Motor Company—Autonomous and Connected Living Initiatives

Ford Motor Company—Past, Present, and Future

Ford Motor Company—Key Takeaways

Toyota Motor Group—Mobility Vision

Toyota Motor Group and Where Mobility Fits in

Toyota Connected Inc

Toyota Motor Group Mobility Service Platform

Toyota Motor Group Carsharing and Car Rental Projects

Toyota Motor Group—Carsharing Projects

Toyota Motor Group—Ride Hailing Projects

Toyota Motor Group—Autonomous and Connected Living Initiatives

Toyota Motor Group—Past, Present, and Future

Toyota Motor Group—Key Takeaways

Groupe PSA—Mobility Vision

PSA Peugeot Citroën Group Structure and Where Mobility Fits in

Groupe PSA Mobility Vision

Groupe PSA and Bollore Partnership

Groupe PSA VC Initiative

Groupe PSA—Mobility Initiatives

Groupe PSA—Autonomous and Connected Living Initiatives

Groupe PSA—Past, Present, and Future

Groupe PSA—Key Takeaways

Jaguar Land Rover Group Structure

Jaguar Land Rover InMotion

Jaguar Land Rover InMotion—Current Experiments

Jaguar Land Rover—Autonomous and Connected Living Initiatives

Jaguar Land Rover—Past, Present, and Future

Jaguar Land Rover—Key Takeaways

Renault-Nissan

Renault-Nissan Alliance—Mobility Projects

Renault Groupe—Carsharing Projects

Nissan Motor Corp—Carsharing Projects

Nissan Intelligent Get and Go Carsharing Service

Renault-Nissan—Autonomous and Connected Living Initiatives

Renault-Nissan—Past, Present, and Future

Renault-Nissan—Key Takeaways

Honda Group Structure and Mobility Initiatives

Honda Group—Autonomous and Connected Living Initiatives

Honda Group—Key Takeaways

Hyundai Group

Hyundai Group Structure

Hyundai Group Carsharing—Fuel Cell Mobility Programs

Hyundai Group and WaiveCar Partnership

Hyundai Group—Autonomous and Connected Living Initiatives

Hyundai Group—Key Takeaways

Fiat Chrysler Automobiles’ Group Structure

Fiat Chrysler Automobiles’ Carsharing Initiatives

Fiat Chrysler Automobiles’ Enjoy Profile

Fiat Chrysler Automobiles—Autonomous and Connected Living Initiatives

Fiat Chrysler Automobiles—Key Takeaways

Volvo Group Structure

Volvo Group Mobility Initiatives

Volvo Group Car Rent

Lynk& Co—A Volvo and Geely Partnership

Volvo Group—Autonomous and Connected Living Initiatives

Volvo Group—Key Takeaways

Growth Opportunity—Mobility Business Models

Strategic Imperatives for Success and Growth

Key Findings

Key Conclusions and Future Outlook

The Last Word—3 Big Predictions

Legal Disclaimer

Abbreviations and Acronyms Used

Market Engineering Methodology

List of Figures
  • 1. OEM Mobility Strategies: Key Takeaways, Global, 2015
  • 2. OEM Mobility Strategies: Evolution of Services, Global, 2015
  • 3. OEM Mobility Strategies: OEM Strategies, Global, 2015
  • 4. OEM Mobility Strategies: Mobility Sub-brands, Global, 2015
  • 5. OEM Mobility Strategies: Comparison of Mobility Strategies, Global, 2015
  • 6. OEM Mobility Strategies: Regional Summary of OEMs, Global, 2015
  • 7. OEM Mobility Strategies: OEM Investments, Global, 2015
  • 8. OEM Mobility Strategies: Current Trends and Future Outlook, Global, 2015–2025
  • 9. OEM Mobility Strategies: Partial List of Participants, Global, 2015
  • 10. OEM Mobility Strategies: Carsharing, Global, 2015
  • 11. OEM Mobility Strategies: Region-wise Analysis of Carsharing, Global, 2015
  • 12. OEM Mobility Strategies: Carsharing Strategies, Global, 2015
  • 13. OEM Mobility Strategies: Be-driven Business Models, Global, 2015
  • 14. OEM Mobility Strategies: Region-wise Analysis Be-driven Initiatives, Global, 2015
  • 15. OEM Mobility Strategies: Be-driven Model Strategies, Global, 2015
  • 16. OEM Mobility Strategies: Be-driven Model Strategies, Global, 2015
  • 17. OEM Mobility Strategies: Integrated Mobility, Global, 2015
  • 18. OEM Mobility Strategies: Integrated Mobility Initiatives, Global, 2015
  • 19. OEM Mobility Strategies: OEMs and Cities, Global, 2015
  • 20. OEM Mobility Strategies: Smart Parking, Global, 2015
  • 21. OEM Mobility Strategies: Smart Parking Initiatives, Global, 2015
  • 22. OEM Mobility Strategies: Smart Parking Key Findings, Global, 2015
  • 23. OEM Mobility Strategies: eMobility Solutions, Global, 2015
  • 24. OEM Mobility Strategies: Connected Living Solutions, Global, 2015
  • 25. OEM Mobility Strategies: Autonomous Driving Initiatives, Global, 2015
  • 26. OEM Mobility Strategies: Big Data, Global, 2015
  • 27. OEM Mobility Strategies: UBI, Global, 2015
  • 28. OEM Mobility Strategies: Daimler, Global, 2015
  • 29. OEM Mobility Strategies: Moovel, Global, 2015
  • 30. OEM Mobility Strategies: Mercedes Me, Global, 2015
  • 31. OEM Mobility Strategies: Car2Go, Global, 2015
  • 32. Car2Go Details, Global, 2016
  • 33. OEM Mobility Strategies: Ride Hailing Services, Global, 2015
  • 34. OEM Mobility Strategies: Ridesharing and Leasing Projects, Global, 2015
  • 35. OEM Mobility Strategies: Smart Parking Projects, Global, 2015
  • 36. OEM Mobility Strategies: Other Mobility Projects, Global, 2015
  • 37. OEM Mobility Strategies: Car2Share Brand, Global, 2015
  • 38. OEM Mobility Strategies: Mercedes Benz Rent, Global, 2015
  • 39. OEM Mobility Strategies: Daimler Corporate Carsharing, Global, 2015
  • 40. OEM Mobility Strategies: Mercedes Benz CASE, Global, 2015
  • 41. OEM Mobility Strategies: MBRDNA, Global, 2015
  • 42. OEM Mobility Strategies: Daimler—Autonomous and Connected Living Technologies, Global, 2015
  • 43. OEM Mobility Strategies: Daimler—Roadmap, Global, 2015
  • 44. OEM Mobility Strategies: Daimler Key Takeaways, Global, 2015
  • 45. OEM Mobility Strategies: BMW Group, Global, 2015
  • 46. OEM Mobility Strategies: BMW iVentures, Global, 2015
  • 47. OEM Mobility Strategies: BMW iVentures, Global, 2015
  • 48. OEM Mobility Strategies: Moovit, Global, 2015
  • 49. OEM Mobility Strategies: DriveNow, Global, 2015
  • 50. OEM Mobility Strategies: ReachNow, Global, 2015
  • 51. OEM Mobility Strategies: AlphaCity, Global, 2015
  • 52. OEM Mobility Strategies: AlphaElectric, Global, 2015
  • 53. OEM Mobility Strategies: Location-based User Guides, Global, 2015
  • 54. OEM Mobility Strategies: Smart Parking Programs, Global, 2015
  • 55. OEM Mobility Strategies: Smart Parking Programs, Global, 2015
  • 56. OEM Mobility Strategies: Ridesharing and Taxi Projects, Global, 2015
  • 57. OEM Mobility Strategies: BMW and Ola, Global, 2015
  • 58. OEM Mobility Strategies: Energy Projects, Global, 2015
  • 59. OEM Mobility Strategies: BMW—Autonomous and Connected Living Technologies, Global, 2015
  • 60. OEM Mobility Strategies: BMW—Roadmap, Global, 2015
  • 61. OEM Mobility Strategies: BMW Key Takeaways, Global, 2015
  • 62. OEM Mobility Strategies: Volkswagen, Global, 2015
  • 63. OEM Mobility Strategies: VW Mobility Vision and Fit, Global, 2015
  • 64. OEM Mobility Strategies: Moia, Global, 2015
  • 65. OEM Mobility Strategies: VW Mobility Services, Europe, 2016
  • 66. OEM Mobility Strategies: VW Partnership with Gett, Europe, 2016
  • 67. OEM Mobility Strategies: Rental Services, China, 2015
  • 68. OEM Mobility Strategies: VW Digital Labs, Global, 2015
  • 69. OEM Mobility Strategies: Audi Carsharing, Global, 2015
  • 70. OEM Mobility Strategies: VW—Autonomous and Connected Living Initiatives, Global, 2016
  • 71. OEM Mobility Strategies: VW—Roadmap, Global, 2015
  • 72. OEM Mobility Strategies: Volkswagen Group Key Takeaways, Global, 2015
  • 73. OEM Mobility Strategies: General Motors, Global, 2015
  • 74. OEM Mobility Strategies: GM Mobility Vision and Fit, Global, 2015
  • 75. OEM Mobility Strategies: Maven Carsharing, Global, 2015
  • 76. OEM Mobility Strategies: CarUnity, Global, 2015
  • 77. OEM Mobility Strategies: Other Mobility Projects, Global, 2015
  • 78. OEM Mobility Strategies: Mobility Projects, China, 2015
  • 79. OEM Mobility Strategies: GM and Lyft, Global, 2015
  • 80. OEM Mobility Strategies: GM and Uber, Global, 2015
  • 81. OEM Mobility Strategies: GM—Autonomous and Connected Living Technologies, Global, 2015
  • 82. OEM Mobility Strategies: GM—Roadmap, Global, 2015
  • 83. OEM Mobility Strategies: GM Group Key Takeaways, Global, 2015
  • 84. OEM Mobility Strategies: Ford Motor Company, Global, 2015
  • 85. OEM Mobility Strategies: Ford Smart Mobility LLC, Global, 2015
  • 86. OEM Mobility Strategies: Techstars Mobility, Global, 2015
  • 87. OEM Mobility Strategies: Ford Credit Link Program, Global, 2015
  • 88. OEM Mobility Strategies: Ford Smart Parking Projects, Global, 2015
  • 89. OEM Mobility Strategies: Dynamic Shuttle and Bikesharing, Global, 2015
  • 90. OEM Mobility Strategies: Ford Mobility Experiments, Global, 2015
  • 91. OEM Mobility Strategies: Ford Smart Parking Projects, Global, 2015
  • 92. OEM Mobility Strategies: Ford Mobility Investments, Global, 2015
  • 93. OEM Mobility Strategies: Ford Motors—Autonomous and Connected Living Technologies, Global, 2015
  • 94. OEM Mobility Strategies: Ford—Roadmap, Global, 2015
  • 95. OEM Mobility Strategies: Ford Group Key Takeaways, Global, 2015
  • 96. OEM Mobility Strategies: Toyota Motor Corp, Global, 2015
  • 97. OEM Mobility Strategies: Toyota Connected Inc, Global, 2015
  • 98. OEM Mobility Strategies: Toyota Connected Inc, Global, 2015
  • 99. OEM Mobility Strategies: Toyota Carsharing Projects, Global, 2015
  • 100. OEM Mobility Strategies: Toyota Ride Hailing Projects, Global, 2015
  • 101. OEM Mobility Strategies: Toyota Motors—Autonomous and Connected Living Technologies, Global, 2015
  • 102. OEM Mobility Strategies: Toyota—Roadmap, Global, 2015
  • 103. OEM Mobility Strategies: Toyota Group Key Takeaways, Global, 2015
  • 104. OEM Mobility Strategies: Groupe PSA, Global, 2015
  • 105. OEM Mobility Strategies: Groupe PSA Mobility Vision and Fit, Global, 2015
  • 106. OEM Mobility Strategies: Groupe PSA Mobility Vision, Global, 2015
  • 107. OEM Mobility Strategies: PSA and Bollore Partnership, US, 2015
  • 108. OEM Mobility Strategies: PSA VC Initiative, Europe, 2015
  • 109. OEM Mobility Strategies: Mobility Initiatives, Global, 2015
  • 110. OEM Mobility Strategies: Groupe PSA—Autonomous and Connected Living Technologies, Global, 2015
  • 111. OEM Mobility Strategies: Groupe PSA—Roadmap, Global, 2015
  • 112. OEM Mobility Strategies: Groupe PSA Key Takeaways, Global, 2015
  • 113. OEM Mobility Strategies: InMotion, Global, 2015
  • 114. OEM Mobility Strategies: InMotion Experiments, Global, 2015
  • 115. OEM Mobility Strategies: JLR—Autonomous and Connected Living Technologies, Global, 2015
  • 116. OEM Mobility Strategies: JLR—Roadmap, Global, 2015
  • 117. OEM Mobility Strategies: JLR Group Key Takeaways, Global, 2015
  • 118. OEM Mobility Strategies: Renault-Nissan Alliance Mobility Projects, Global, 2015
  • 119. OEM Mobility Strategies: Renault Carsharing Projects, Global, 2015
  • 120. OEM Mobility Strategies: Nissan Carsharing Projects, Global, 2015
  • 121. OEM Mobility Strategies: Nissan Get and Go Carshare, Global, 2015
  • 122. OEM Mobility Strategies: Renault-Nissan—Autonomous and Connected Car Technologies, Global, 2015
  • 123. OEM Mobility Strategies: Renault-Nissan—Roadmap, Global, 2015
  • 124. OEM Mobility Strategies: Renault-Nissan Key Takeaways, Global, 2015
  • 125. OEM Mobility Strategies: Honda—Autonomous and Connected Car Technologies, Global, 2015
  • 126. OEM Mobility Strategies: Honda Key Takeaways, Global, 2015
  • 127. OEM Mobility Strategies: Fuel Cell Mobility Programs, Europe, 2015
  • 128. OEM Mobility Strategies: Hyundai and WaiveCar, Global, 2015
  • 129. OEM Mobility Strategies: Hyundai–Autonomous and Connected Car Technologies, Global, 2015
  • 130. OEM Mobility Strategies: Hyundai—Roadmap, Global, 2015
  • 131. OEM Mobility Strategies: FCA Group Structure, Global, 2015
  • 132. OEM Mobility Strategies: FCA Carsharing, Global, 2015
  • 133. OEM Mobility Strategies: Enjoy, Company Profile, Global, 2015
  • 134. OEM Mobility Strategies: FCA—Autonomous and Connected Car Technologies, Global, 2015
  • 135. OEM Mobility Strategies: FCA Key Takeaways, Global, 2015
  • 136. OEM Mobility Strategies: Volvo Mobility Initiatives, Global, 2015
  • 137. OEM Mobility Strategies: Volvo Car Rent, Global, 2015
  • 138. OEM Mobility Strategies: Lynk& Co, Global, 2015
  • 139. OEM Mobility Strategies: Volvo—Autonomous and Connected Car Technologies, Global, 2015
  • 140. OEM Mobility Strategy: Volvo Key Takeaways, Global, 2015
  • 141. OEM Mobility Strategies: Strategic Imperatives for Success and Growth, Global, 2015
  • 142. OEM Mobility Strategies: Key Findings, Global, 2015
  • 143. OEM Mobility Strategies: Conclusions and So What Analysis, Global, 2015–2025
List of Charts
  • 1. OEM Mobility Strategies: New Mobility Business Models, Global, 2015
  • 2. OEM Mobility Strategies: Key Investments, Global, 2015
  • 3. OEM Mobility Strategies: Daimler Group Structure, Global, 2015
  • 4. OEM Mobility Strategies: Moovel, Global, 2015
  • 5. Member and Vehicle Growth, Global, 2011–2016
  • 6. OEM Mobility Strategies: BMW Group Structure, Global, 2015
  • 7. Member and Vehicle Growth, Global, 2011–2016
  • 8. OEM Mobility Strategies: Alphabet, Global, 2015
  • 9. OEM Mobility Strategies: VW Group Structure, Global, 2015
  • 10. OEM Mobility Strategies: Audi Mobility Vision and Fit, Global, 2016
  • 11. OEM Mobility Strategies: GM Group Structure, Global, 2015
  • 12. OEM Mobility Strategies: GMVentures, Global, 2015
  • 13. OEM Mobility Strategies: Ford Group Structure, Global, 2015
  • 14. OEM Mobility Strategies: Ford Pass, Global, 2015
  • 15. OEM Mobility Strategies: Ford Carsharing Projects, Global, 2015
  • 16. OEM Mobility Strategies: Toyota Motor Corp, Global, 2015
  • 17. OEM Mobility Strategies: Groupe PSA Structure, Global, 2015
  • 18. OEM Mobility Strategies: JLR Group Structure, Global, 2015
  • 19. OEM Mobility Strategies: Renault-Nissan, Global, 2015
  • 20. OEM Mobility Strategies: Honda Motor Group, Global, 2015
  • 21. OEM Mobility Strategies: Hyundai Motor Group, Global, 2015
  • 22. Member and Vehicle Growth, Global, 2013–2015
  • 23. OEM Mobility Strategies: Volvo Group, Global, 2015
  • 24. OEM Mobility Strategies: Volvo Car Rent, Global, 2015
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The trend of digital disruption is set to revolutionize the automotive industry. The value is shifting from individual consumption to collaborative consumption. OEMs are joining this trend and are looking at alternative sources of revenue. In the short-medium term, they are likely to launch their own mobility services in partnership with mobility start-ups that provide these services. The next major trend is the launching of their own mobility sub-brands, under which all the mobility-related projects will be unified. In the medium-long term, more traction will be seen in terms of launching self-driving cars and connected living solutions.
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Table of Contents | Executive Summary~ || Key Findings~ || Evolution of OEM Capabilities~ || OEM Mobility Strategies—An Overview~ || Why are OEMs Launching Mobility Sub-brands?~ || Comparison of OEMs’ Mobility Strategies~ || New Mobility Business Models~ || Comparative Analysis of OEMs’ Mobility Initiatives~ || Comparative nalysis of OEMs’ Mobility Regional Presence~ || OEM Investments—An Overview~ || OEM Investments—A Snapshot~ || OEM Investments—A Snapshot~ || OEM Mobility Capabilities Map~ || Current Trends and Future Outlook~ | Research Scope, Objectives, Background, and Methodology~ || Research Scope~ || Research Aims and Objectives~ || Research Background~ || Research Methodology~ | Comparative Positioning of OEMs’ Shared Mobility Business Models~ || Definition of Carsharing~ || OEMs and Carsharing—Region-wise Analysis~ || OEMs and Carsharing—Heatmap~ || OEMs and Carsharing—Strategies~ || Be-driven Business Models—Ridesharing/Taxi Hailing/Shuttle~ || Region-wise Analysis of OEMs’ Be-driven Business Models~ || OEMs’ Be-driven Initiatives—Next Steps~ || OEMs and Investments in Be-driven Models~ || OEMs’ Be-driven Initiatives—Strategies~ || Integrated Mobility~ || OEMs’ Integrated Mobility Initiatives~ || OEMs’ Integrated Mobility Initiatives—Strategies~ || OEMs Partner with Global Cities for Transportation~ || Smart Parking~ || Region-wise Analysis of OEMs’ Smart Parking Initiatives~ || OEMs’ Smart Parking Initiatives—Strategies~ || eMobility Solutions~ || OEMs’ eMobility Initiatives—Strategies~ || OEMs—Connected Living~ || OEMs—Autonomous Driving Key Initiatives~ || OEMs and the Utilization of Big Data from Mobility Projects~ || OEMs and Usage-based Insurance~ | Mobility Profiles—Daimler~ || Daimler—Mobility Vision~ || Daimler Group Structure and Where Mobility Fits in~ || MoovelGmBH~ || Daimler’s Unified Digital Platform~ || CarGo Profile~ || Daimler’s Investment in Ride Hailing Services~ || Daimler Ridesharing and Leasing Projects~ || Daimler’s Smart Parking Projects~ || Daimler—Other Mobility Projects~ || Daimler’s Car2Share Mobility Sub-brand~ || Mercedes Benz Rent~ || Daimler Corporate Carsharing~ || Mercedes Benz CASE~ || Mercedes Benz Research & Development North America (MBRDNA)~ || Daimler—Autonomous and Connected Living Initiatives~ || Daimler—Past, Present, and Future~ || Daimler—Key Takeaways~ | BMW Group~ || BMW—Mobility Vision~ || BMW Group Structure and Where Mobility Fits in~ || BMW iVentures~ || Role of BMW’s VC Arms in Supporting Mobility Initiatives~ || Moovit~ || BMW DriveNow Profile~ || BMW ReachNow~ || BMW and Leasing~ || AlphaCity Profile~ || AlphaElectric Profile~ || BMW and Location-based User Guides~ || BMW Smart Parking Projects—JustPark (ParkatmyHouse)~ || BMW—Technology Investments~ || BMW Ridesharing and Taxi Projects~ || BMW Partnership with OlaCabs~ || BMW—Energy Solutions~ || BMW—Autonomous and Connected Living Initiatives~ || BMW Group—Past, Present, and Future~ || BMW Group—Key Takeaways~ | Volkswagen Group~ || Volkswagen—Mobility Vision~ || Volkswagen Group Structure and Where Mobility Fits in~ || Volkswagen Business Mobility Vision~ || Volkswagen Moia~ || Volkswagen Mobility Services—Carsharing~ || Volkswagen Investments~ || Volkswagen Mobility Services—Rental Services~ | Porsche~ || Volkswagen Group Porsche Digital Lab~ | Audi~ || Audi—Key Mobility Initiatives~ || Audi—Investment in Silvercar~ || Volkswagen—Autonomous and Connected Living Initiatives~ || Volkswagen—Past, Present, and Future~ || Volkswagen—Key Takeaways~ | General Motors~ || General Motors—Mobility Vision~ || General Motors’ Structure and Where Mobility Fits in~ || General Motors’ Mobility Vision~ || Maven Electric Carsharing~ || General Motors—PP Carsharing Projects~ || Other Mobility Projects~ || General Motors—Mobility Projects in China~ || General Motors and Lyft Partnership~ || General Motors’ Partnership with Uber~ || Role of General Motors’ VC Arms in Supporting Mobility Initiatives~ || General Motors—Autonomous and Connected Living Initiatives~ || General Motors—Past, Present, and Future~ || General Motors—Key Takeaways~ | Ford Motor Company~ || Ford Motor Company—Mobility Vision~ || Ford Group Structure and Where Mobility Fits in~ || Ford Smart Mobility LLC~ || Ford—Techstars Mobility Challenge~ || Ford Pass—Unified Digital Platform~ || Ford Motor Company—Carsharing Projects~ || Ford Credit Link—Lease Sharing~ || Ford Motor Company—Smart Parking Projects~ || Ford Motor Company—Dynamic Shuttle and Bikesharing~ || Ford Motor Company Mobility Experiments—A Snapshot~ || Ford Motor Company Mobility Experiments~ || Ford Motor Company Mobility Partnerships~ || Ford Motor Company—Autonomous and Connected Living Initiatives~ || Ford Motor Company—Past, Present, and Future~ || Ford Motor Company—Key Takeaways~ | Toyota Motor Group~ || Toyota Motor Group—Mobility Vision~ || Toyota Motor Group and Where Mobility Fits in~ || Toyota Connected Inc~ || Toyota Motor Group Mobility Service Platform~ || Toyota Motor Group Carsharing and Car Rental Projects~ || Toyota Motor Group—Carsharing Projects~ || Toyota Motor Group—Ride Hailing Projects~ || Toyota Motor Group—Autonomous and Connected Living Initiatives~ || Toyota Motor Group—Past, Present, and Future~ || Toyota Motor Group—Key Takeaways~ | Groupe PSA~ || Groupe PSA—Mobility Vision~ || PSA Peugeot Citroën Group Structure and Where Mobility Fits in~ || Groupe PSA Mobility Vision~ || Groupe PSA and Bollore Partnership~ || Groupe PSA VC Initiative~ || Groupe PSA—Mobility Initiatives~ || Groupe PSA—Autonomous and Connected Living Initiatives~ || Groupe PSA—Past, Present, and Future~ || Groupe PSA—Key Takeaways~ | Jaguar Land Rover~ || Jaguar Land Rover Group Structure~ || Jaguar Land Rover InMotion~ || Jaguar Land Rover InMotion—Current Experiments~ || Jaguar Land Rover—Autonomous and Connected Living Initiatives~ || Jaguar Land Rover—Past, Present, and Future~ || Jaguar Land Rover—Key Takeaways~ | Renault-Nissan~ || Renault-Nissan~ || Renault-Nissan Alliance—Mobility Projects~ || Renault Groupe—Carsharing Projects~ || Nissan Motor Corp—Carsharing Projects~ || Nissan Intelligent Get and Go Carsharing Service~ || Renault-Nissan—Autonomous and Connected Living Initiatives~ || Renault-Nissan—Past, Present, and Future~ || Renault-Nissan—Key Takeaways~ | Honda Group~ || Honda Group Structure and Mobility Initiatives~ || Honda Group—Autonomous and Connected Living Initiatives~ || Honda Group—Key Takeaways~ || Hyundai Group~ || Hyundai Group Structure~ || Hyundai Group Carsharing—Fuel Cell Mobility Programs~ || Hyundai Group and WaiveCar Partnership~ || Hyundai Group—Autonomous and Connected Living Initiatives~ || Hyundai Group—Key Takeaways~ | ~ | Fiat Chrysler Automobiles~ || Fiat Chrysler Automobiles’ Group Structure~ || Fiat Chrysler Automobiles’ Carsharing Initiatives~ || Fiat Chrysler Automobiles’ Enjoy Profile~ || Fiat Chrysler Automobiles—Autonomous and Connected Living Initiatives~ || Fiat Chrysler Automobiles—Key Takeaways~ | Volvo Group~ || Volvo Group Structure~ || Volvo Group Mobility Initiatives~ || Volvo Group Car Rent~ || Lynk& Co—A Volvo and Geely Partnership~ || Volvo Group—Autonomous and Connected Living Initiatives~ || Volvo Group—Key Takeaways~ | Growth Opportunities and Companies to Action~ || Growth Opportunity—Mobility Business Models~ || Strategic Imperatives for Success and Growth~ | Key Conclusions and Recommendations~ || Key Findings~ || Key Conclusions and Future Outlook~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || Abbreviations and Acronyms Used~ || Market Engineering Methodology~
List of Charts and Figures 1. OEM Mobility Strategies: Key Takeaways, Global, 2015~ 2. OEM Mobility Strategies: Evolution of Services, Global, 2015~ 3. OEM Mobility Strategies: OEM Strategies, Global, 2015~ 4. OEM Mobility Strategies: Mobility Sub-brands, Global, 2015~ 5. OEM Mobility Strategies: Comparison of Mobility Strategies, Global, 2015~ 6. OEM Mobility Strategies: Regional Summary of OEMs, Global, 2015~ 7. OEM Mobility Strategies: OEM Investments, Global, 2015~ 8. OEM Mobility Strategies: Current Trends and Future Outlook, Global, 2015–2025~ 9. OEM Mobility Strategies: Partial List of Participants, Global, 2015~ 10. OEM Mobility Strategies: Carsharing, Global, 2015~ 11. OEM Mobility Strategies: Region-wise Analysis of Carsharing, Global, 2015~ 12. OEM Mobility Strategies: Carsharing Strategies, Global, 2015~ 13. OEM Mobility Strategies: Be-driven Business Models, Global, 2015~ 14. OEM Mobility Strategies: Region-wise Analysis Be-driven Initiatives, Global, 2015~ 15. OEM Mobility Strategies: Be-driven Model Strategies, Global, 2015~ 16. OEM Mobility Strategies: Be-driven Model Strategies, Global, 2015~ 17. OEM Mobility Strategies: Integrated Mobility, Global, 2015~ 18. OEM Mobility Strategies: Integrated Mobility Initiatives, Global, 2015~ 19. OEM Mobility Strategies: OEMs and Cities, Global, 2015~ 20. OEM Mobility Strategies: Smart Parking, Global, 2015~ 21. OEM Mobility Strategies: Smart Parking Initiatives, Global, 2015~ 22. OEM Mobility Strategies: Smart Parking Key Findings, Global, 2015~ 23. OEM Mobility Strategies: eMobility Solutions, Global, 2015~ 24. OEM Mobility Strategies: Connected Living Solutions, Global, 2015~ 25. OEM Mobility Strategies: Autonomous Driving Initiatives, Global, 2015~ 26. OEM Mobility Strategies: Big Data, Global, 2015~ 27. OEM Mobility Strategies: UBI, Global, 2015~ 28. OEM Mobility Strategies: Daimler, Global, 2015~ 29. OEM Mobility Strategies: Moovel, Global, 2015~ 30. OEM Mobility Strategies: Mercedes Me, Global, 2015~ 31. OEM Mobility Strategies: Car2Go, Global, 2015~ 32. Car2Go Details, Global, 2016~ 33. OEM Mobility Strategies: Ride Hailing Services, Global, 2015~ 34. OEM Mobility Strategies: Ridesharing and Leasing Projects, Global, 2015~ 35. OEM Mobility Strategies: Smart Parking Projects, Global, 2015~ 36. OEM Mobility Strategies: Other Mobility Projects, Global, 2015~ 37. OEM Mobility Strategies: Car2Share Brand, Global, 2015~ 38. OEM Mobility Strategies: Mercedes Benz Rent, Global, 2015~ 39. OEM Mobility Strategies: Daimler Corporate Carsharing, Global, 2015~ 40. OEM Mobility Strategies: Mercedes Benz CASE, Global, 2015~ 41. OEM Mobility Strategies: MBRDNA, Global, 2015~ 42. OEM Mobility Strategies: Daimler—Autonomous and Connected Living Technologies, Global, 2015~ 43. OEM Mobility Strategies: Daimler—Roadmap, Global, 2015~ 44. OEM Mobility Strategies: Daimler Key Takeaways, Global, 2015~ 45. OEM Mobility Strategies: BMW Group, Global, 2015~ 46. OEM Mobility Strategies: BMW iVentures, Global, 2015~ 47. OEM Mobility Strategies: BMW iVentures, Global, 2015~ 48. OEM Mobility Strategies: Moovit, Global, 2015~ 49. OEM Mobility Strategies: DriveNow, Global, 2015~ 50. OEM Mobility Strategies: ReachNow, Global, 2015~ 51. OEM Mobility Strategies: AlphaCity, Global, 2015~ 52. OEM Mobility Strategies: AlphaElectric, Global, 2015~ 53. OEM Mobility Strategies: Location-based User Guides, Global, 2015~ 54. OEM Mobility Strategies: Smart Parking Programs, Global, 2015~ 55. OEM Mobility Strategies: Smart Parking Programs, Global, 2015~ 56. OEM Mobility Strategies: Ridesharing and Taxi Projects, Global, 2015~ 57. OEM Mobility Strategies: BMW and Ola, Global, 2015~ 58. OEM Mobility Strategies: Energy Projects, Global, 2015~ 59. OEM Mobility Strategies: BMW—Autonomous and Connected Living Technologies, Global, 2015~ 60. OEM Mobility Strategies: BMW—Roadmap, Global, 2015~ 61. OEM Mobility Strategies: BMW Key Takeaways, Global, 2015~ 62. OEM Mobility Strategies: Volkswagen, Global, 2015~ 63. OEM Mobility Strategies: VW Mobility Vision and Fit, Global, 2015~ 64. OEM Mobility Strategies: Moia, Global, 2015~ 65. OEM Mobility Strategies: VW Mobility Services, Europe, 2016~ 66. OEM Mobility Strategies: VW Partnership with Gett, Europe, 2016~ 67. OEM Mobility Strategies: Rental Services, China, 2015~ 68. OEM Mobility Strategies: VW Digital Labs, Global, 2015~ 69. OEM Mobility Strategies: Audi Carsharing, Global, 2015~ 70. OEM Mobility Strategies: VW—Autonomous and Connected Living Initiatives, Global, 2016~ 71. OEM Mobility Strategies: VW—Roadmap, Global, 2015~ 72. OEM Mobility Strategies: Volkswagen Group Key Takeaways, Global, 2015~ 73. OEM Mobility Strategies: General Motors, Global, 2015~ 74. OEM Mobility Strategies: GM Mobility Vision and Fit, Global, 2015~ 75. OEM Mobility Strategies: Maven Carsharing, Global, 2015~ 76. OEM Mobility Strategies: CarUnity, Global, 2015~ 77. OEM Mobility Strategies: Other Mobility Projects, Global, 2015~ 78. OEM Mobility Strategies: Mobility Projects, China, 2015~ 79. OEM Mobility Strategies: GM and Lyft, Global, 2015~ 80. OEM Mobility Strategies: GM and Uber, Global, 2015~ 81. OEM Mobility Strategies: GM—Autonomous and Connected Living Technologies, Global, 2015~ 82. OEM Mobility Strategies: GM—Roadmap, Global, 2015~ 83. OEM Mobility Strategies: GM Group Key Takeaways, Global, 2015~ 84. OEM Mobility Strategies: Ford Motor Company, Global, 2015~ 85. OEM Mobility Strategies: Ford Smart Mobility LLC, Global, 2015~ 86. OEM Mobility Strategies: Techstars Mobility, Global, 2015~ 87. OEM Mobility Strategies: Ford Credit Link Program, Global, 2015~ 88. OEM Mobility Strategies: Ford Smart Parking Projects, Global, 2015~ 89. OEM Mobility Strategies: Dynamic Shuttle and Bikesharing, Global, 2015~ 90. OEM Mobility Strategies: Ford Mobility Experiments, Global, 2015~ 91. OEM Mobility Strategies: Ford Smart Parking Projects, Global, 2015~ 92. OEM Mobility Strategies: Ford Mobility Investments, Global, 2015~ 93. OEM Mobility Strategies: Ford Motors—Autonomous and Connected Living Technologies, Global, 2015~ 94. OEM Mobility Strategies: Ford—Roadmap, Global, 2015~ 95. OEM Mobility Strategies: Ford Group Key Takeaways, Global, 2015~ 96. OEM Mobility Strategies: Toyota Motor Corp, Global, 2015~ 97. OEM Mobility Strategies: Toyota Connected Inc, Global, 2015~ 98. OEM Mobility Strategies: Toyota Connected Inc, Global, 2015~ 99. OEM Mobility Strategies: Toyota Carsharing Projects, Global, 2015~ 100. OEM Mobility Strategies: Toyota Ride Hailing Projects, Global, 2015~ 101. OEM Mobility Strategies: Toyota Motors—Autonomous and Connected Living Technologies, Global, 2015~ 102. OEM Mobility Strategies: Toyota—Roadmap, Global, 2015~ 103. OEM Mobility Strategies: Toyota Group Key Takeaways, Global, 2015~ 104. OEM Mobility Strategies: Groupe PSA, Global, 2015~ 105. OEM Mobility Strategies: Groupe PSA Mobility Vision and Fit, Global, 2015~ 106. OEM Mobility Strategies: Groupe PSA Mobility Vision, Global, 2015~ 107. OEM Mobility Strategies: PSA and Bollore Partnership, US, 2015~ 108. OEM Mobility Strategies: PSA VC Initiative, Europe, 2015~ 109. OEM Mobility Strategies: Mobility Initiatives, Global, 2015~ 110. OEM Mobility Strategies: Groupe PSA—Autonomous and Connected Living Technologies, Global, 2015~ 111. OEM Mobility Strategies: Groupe PSA—Roadmap, Global, 2015~ 112. OEM Mobility Strategies: Groupe PSA Key Takeaways, Global, 2015~ 113. OEM Mobility Strategies: InMotion, Global, 2015~ 114. OEM Mobility Strategies: InMotion Experiments, Global, 2015~ 115. OEM Mobility Strategies: JLR—Autonomous and Connected Living Technologies, Global, 2015~ 116. OEM Mobility Strategies: JLR—Roadmap, Global, 2015~ 117. OEM Mobility Strategies: JLR Group Key Takeaways, Global, 2015~ 118. OEM Mobility Strategies: Renault-Nissan Alliance Mobility Projects, Global, 2015~ 119. OEM Mobility Strategies: Renault Carsharing Projects, Global, 2015~ 120. OEM Mobility Strategies: Nissan Carsharing Projects, Global, 2015~ 121. OEM Mobility Strategies: Nissan Get and Go Carshare, Global, 2015~ 122. OEM Mobility Strategies: Renault-Nissan—Autonomous and Connected Car Technologies, Global, 2015~ 123. OEM Mobility Strategies: Renault-Nissan—Roadmap, Global, 2015~ 124. OEM Mobility Strategies: Renault-Nissan Key Takeaways, Global, 2015~ 125. OEM Mobility Strategies: Honda—Autonomous and Connected Car Technologies, Global, 2015~ 126. OEM Mobility Strategies: Honda Key Takeaways, Global, 2015~ 127. OEM Mobility Strategies: Fuel Cell Mobility Programs, Europe, 2015~ 128. OEM Mobility Strategies: Hyundai and WaiveCar, Global, 2015~ 129. OEM Mobility Strategies: Hyundai–Autonomous and Connected Car Technologies, Global, 2015~ 130. OEM Mobility Strategies: Hyundai—Roadmap, Global, 2015~ 131. OEM Mobility Strategies: FCA Group Structure, Global, 2015~ 132. OEM Mobility Strategies: FCA Carsharing, Global, 2015~ 133. OEM Mobility Strategies: Enjoy, Company Profile, Global, 2015~ 134. OEM Mobility Strategies: FCA—Autonomous and Connected Car Technologies, Global, 2015~ 135. OEM Mobility Strategies: FCA Key Takeaways, Global, 2015~ 136. OEM Mobility Strategies: Volvo Mobility Initiatives, Global, 2015~ 137. OEM Mobility Strategies: Volvo Car Rent, Global, 2015~ 138. OEM Mobility Strategies: Lynk& Co, Global, 2015~ 139. OEM Mobility Strategies: Volvo—Autonomous and Connected Car Technologies, Global, 2015~ 140. OEM Mobility Strategy: Volvo Key Takeaways, Global, 2015~ 141. OEM Mobility Strategies: Strategic Imperatives for Success and Growth, Global, 2015~ 142. OEM Mobility Strategies: Key Findings, Global, 2015~ 143. OEM Mobility Strategies: Conclusions and So What Analysis, Global, 2015–2025~| 1. OEM Mobility Strategies: New Mobility Business Models, Global, 2015~ 2. OEM Mobility Strategies: Key Investments, Global, 2015~ 3. OEM Mobility Strategies: Daimler Group Structure, Global, 2015~ 4. OEM Mobility Strategies: Moovel, Global, 2015~ 5. Member and Vehicle Growth, Global, 2011–2016~ 6. OEM Mobility Strategies: BMW Group Structure, Global, 2015~ 7. Member and Vehicle Growth, Global, 2011–2016~ 8. OEM Mobility Strategies: Alphabet, Global, 2015~ 9. OEM Mobility Strategies: VW Group Structure, Global, 2015~ 10. OEM Mobility Strategies: Audi Mobility Vision and Fit, Global, 2016~ 11. OEM Mobility Strategies: GM Group Structure, Global, 2015~ 12. OEM Mobility Strategies: GMVentures, Global, 2015~ 13. OEM Mobility Strategies: Ford Group Structure, Global, 2015~ 14. OEM Mobility Strategies: Ford Pass, Global, 2015~ 15. OEM Mobility Strategies: Ford Carsharing Projects, Global, 2015~ 16. OEM Mobility Strategies: Toyota Motor Corp, Global, 2015~ 17. OEM Mobility Strategies: Groupe PSA Structure, Global, 2015~ 18. OEM Mobility Strategies: JLR Group Structure, Global, 2015~ 19. OEM Mobility Strategies: Renault-Nissan, Global, 2015~ 20. OEM Mobility Strategies: Honda Motor Group, Global, 2015~ 21. OEM Mobility Strategies: Hyundai Motor Group, Global, 2015~ 22. Member and Vehicle Growth, Global, 2013–2015~ 23. OEM Mobility Strategies: Volvo Group, Global, 2015~ 24. OEM Mobility Strategies: Volvo Car Rent, Global, 2015~
Author Albert Geraldine Priya
WIP Number MC5A-01-00-00-00
Is Prebook No
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