Consumer Communication Service Preferences: Pushing for More Integration and Simpler Service Packages
Consumer Communication Service Preferences: Pushing for More Integration and Simpler Service Packages
RELEASE DATE
25-Jan-2013
25-Jan-2013
REGION
North America
North America
Research Code: D543-00-D4-00-00
SKU: IT00384-NA-SF_01506
$4,950.00
In stock
SKU
IT00384-NA-SF_01506
Description
The 2012 consumer perception survey was conducted in October, and included over two thousand respondents across the United States and Canada. Demographically, the survey covered individuals from all walks of life, across multiple age groups and income levels. Over-sampling was done to ensure that the breakdown of age, income, geographic location, and gender closely matched the last U.S. census. The only non-random constraint was to ensure that minimum income levels exceeded the minimum wage level for the U.S. This was done so that buying preferences matched the demographics most likely to be able to purchase the services under investigation.
Table of Contents
Executive Summary
Introduction
Communication Services Market
Impact of Economy
Consumer Preferences
The Rise of Over the Top
Integration Driving Demand
Implications for Network Operators
Demographics
Stratecast - The Last Word
About Stratecast
Related Research
Popular Topics
The 2012 consumer perception survey was conducted in October, and included over two thousand respondents across the United States and Canada. Demographically, the survey covered individuals from all walks of life, across multiple age groups and income levels. Over-sampling was done to ensure that the breakdown of age, income, geographic location, and gender closely matched the last U.S. census. The only non-random constraint was to ensure that minimum income levels exceeded the minimum wage level for the U.S. This was done so that buying preferences matched the demographics most likely to be able to purchase the services under investigation.
No Index | Yes |
---|---|
Podcast | No |
Author | Michael Jude |
Industries | Information Technology |
WIP Number | D543-00-D4-00-00 |
Is Prebook | No |