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Analysis of Automotive Retailing Strategies for Turkish Market
Analysis of Automotive Retailing Strategies for Turkish Market
OEMs Will Follow Up on the Omni-channel Approach and Integrate with the Digital World, and Online Car Sales are Expected by 2025
RELEASE DATE
12-Jul-2016
12-Jul-2016
REGION
Europe
Europe
Research Code: MB21-01-00-00-00
SKU: AU01339-EU-MR_18840
$4,950.00
Special Price $3,712.50 save 25 %
In stock
SKU
AU01339-EU-MR_18840
Description
This study analyzes the future of car retailing in Turkey. The study provides a strategic overview of Mega Trends and their disruptive impact on automotive retail and consists of a strategic overview of the Turkish passenger car and light commercial vehicle market and its participants. The description of eRetail in Turkey and how it relates to the automotive sector are highlighted. Analyses and examples are provided of the bricks and clicks approach, from volume OEMs to premium OEMs. This study focuses on the future online, mobile, digital, and physical omni-channel approach.
Table of Contents
Executive Summary—Key Findings
Light Vehicle Sales Breakdown by Vehicle Segment and Brand
Clicks in Car Retailing—OEM Approach
New Auto Retail Formats in Turkey
Executive Summary—Integration of Clicks into Bricks
Executive Summary—Case Study: Audi Omni-channel
Waves of Technology in Turkey
Traditional and Virtual Car-buying Sales Processes
Online-Offline Aspects in the Automotive Customer Lifecycle
Online Automotive Retailers in Turkey
Executive Summary—3 Big Predictions
Research Scope
Research Aim and Objectives
Research Background
Research Methodology
Mega Trends Influencing the Future of Car Retailing
Urbanization—Macro-to-micro Implications in Turkey
Connectivity and Convergence
Bricks and Clicks in Retailing
Social Trends—The Gen Y Phenomenon
Social Trends—Highest Working-age Population in Turkey
Internet Users in Turkey
What the Clicks Trend Means for Brands Today?
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained
Timeline of SCT Rate Changes for the Car Industry
eRetailing Landscape in Turkey
eRetailing Landscape in Turkey (continued)
Top Online Retailers
The Bricks Trend in Car Retailing—Turkey
eRetailing Model for PCs
The Clicks Trend in Car Retailing—Volume Segment OEMs
The Clicks Trend in Car Retailing—Premium Segment OEMs
Social Media Fact Sheet of Key OEMs
Digital Touchpoints of a New Customer’s Journey
Online-Offline Aspects in the Automotive Customer Lifecycle
Light Vehicle Sales
Light Vehicle Sales Breakdown by Vehicle Segment and Brand
Light Vehicle Parc
Online Automotive Retail in Turkey
Online Automotive Retailers in Turkey
New Automotive Retail Channels
Traditional and Virtual Car-buying Sales Processes
Delivery of Online Retailed Cars
Off-store Digital Lead Generation Channels
Customer Touchpoint Examples
Car Configurators
New Auto Retail Formats in Turkey
New Auto Retail Formats in Turkey—Exclusive Showrooms
New Auto Retail Formats in Turkey—Virtual Stores
New Auto Retail Formats in Turkey—Lifestyle Store
New Auto Retail Formats in Turkey—Pop-up Stores
Omni-channel Approach—Key Future Aspects to be Implemented
New Business Models Drive Sales and Support of OEMs—Data Mining
Case Study—Audi Omni-channel: Bricks
Case Study—Audi Omni-channel: Clicks
Key Conclusions
The Last Word—3 Big Predictions
Top 5 Growth Opportunities
Legal Disclaimer
Abbreviations and Acronyms Used
Market Engineering Methodology
Popular Topics
This study analyzes the future of car retailing in Turkey. The study provides a strategic overview of Mega Trends and their disruptive impact on automotive retail and consists of a strategic overview of the Turkish passenger car and light commercial vehicle market and its participants. The description of eRetail in Turkey and how it relates to the automotive sector are highlighted. Analyses and examples are provided of the bricks and clicks approach, from volume OEMs to premium OEMs. This study focuses on the future online, mobile, digital, and physical omni-channel approach.
| No Index | No |
|---|---|
| Podcast | No |
| Author | Melek Ozturk |
| WIP Number | MB21-01-00-00-00 |
| Is Prebook | No |