Enhancing Customer Relationship Management (CRM) for Small Midsized Businesses (SMB)
Enhancing Customer Relationship Management (CRM) for Small Midsized Businesses (SMB)
Smart CRM Strategies, Tactics, and Solutions for SMB Growth
RELEASE DATE
12-Aug-2015
12-Aug-2015
REGION
North America
North America
Research Code: 9857-00-60-00-00
SKU: IT00168-NA-MR_01162
$1,500.00
In stock
SKU
IT00168-NA-MR_01162
Description
Small midsized businesses (SMBs) become successful by addressing customers’ needs. Customer relationship management (CRM) software has become critical to SMBs by automating their ability to identify profitable sales opportunities and to develop customer loyalty and lifetime value, including social media referrals. But there are business, economic, and vendor technology challenges in turning realization into reality. How SMBs respond when implementing CRM and deciding on the right applications could well decide their future.
Table of Contents
Market Insight
Small midsized businesses (SMBs) become successful by addressing customers needs. Customer relationship management (CRM) software has become critical to SMBs by automating their ability to identify profitable sales opportunities and to develop customer loyalty and lifetime value, including social media referrals. But there are business, economic, and vendor technology challenges in turning realization into reality. How SMBs respond when implementing CRM and deciding on the right applications could well decide their future.
No Index | No |
---|---|
Podcast | No |
Author | Brendan Read |
Industries | Information Technology |
WIP Number | 9857-00-60-00-00 |
Is Prebook | No |