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European Over the Top (OTT) Video Services Market, Forecast to 2021
European Over the Top (OTT) Video Services Market, Forecast to 2021
High Connectivity and Intense Competition is Set to Bring a New Wave of Disruption in the Market; New Business Models and Converged Services Will Ensu
16-Aug-2017
Europe
$4,950.00
Special Price $3,712.50 save 25 %
Description
Over-the-Top (OTT) video services including video on demand are already widespread in Europe as a popular option for entertainment. The market comprises over 400 services including Pay TV operators, telcos, broadcast networks and pure play OTT service providers. The market is headed towards an increasing deployment of converged bundled services. This study analyzes the main trends that are driving and restraining the OTT Video market in Europe as well as the business models including advertising, subscription and transactions for video on demand. The study provides regional forecasts in two scenarios for total unique connected viewers, paid subscribers, as well as revenue from 2016 to 2021 for EU-28 with breakouts for 5 major countries - UK, Germany, France, Netherlands and Spain. It also presents competitor profiles of leading OTT/VOD companies such as Netflix, Amazon, Sky, BBC iPlayer, Apple iTunes, Wuaki TV, Knippr, Maxdome and Canal Play.
RESEARCH: INFOGRAPHIC
This infographic presents a brief overview of the research, and highlights the key topics discussed in it.Click image to view it in full size
Table of Contents
Key Findings
Key Findings (continued)
Market Engineering Measurements
Current and Future Outlook
Current and Future Outlook (continued)
CEO’s Perspective
Market Definitions
Market Definitions (continued)
Market Definitions (continued)
Key Questions this Study will Answer
Some of the Ecosystem Key Stakeholders
Operations of OTT Video Service Providers
OTT Video Services—Business Models
Number of OTT Video Services by Business Models
Examples of Service Providers for SVOD, AVOD and TVOD
OTT Video Services—SVOD
SVOD Services—Geographic Distribution
Market Drivers
Market Drivers Explained
Market Drivers Explained (continued)
Market Drivers Explained (continued)
Market Restraints
Market Restraints Explained
Market Restraints Explained (continued)
Market Restraints Explained (continued)
Europe Digital Snapshot
Digital Maturity of EU-28 Countries
The Digital Single Market Strategy
EU-28’s 5G Rollout
Key Social Trends
Ageing Population
Impact of Brexit
Mobile Penetration in Europe
Online Video Viewership
Combating Piracy
Content Trends
Content Trends (continued)
Technology Trends
Technology Trends (continued)
Market Sizing
Market Sizing (continued)
Forecast Assumptions
Forecast Assumptions (continued)
Total OTT Video Services Market—Broadband Subscribers and Revenue Forecast
Total OTT Video Services Market—Broadband Subscribers and Revenue Forecast Discussion
OTT AVOD Services Market—Broadband Subscribers and Revenue Forecast
OTT AVOD Services Market—Broadband Subscribers and Revenue Forecast Discussion
OTT SVOD Services Market—Video Subscribers Forecast
OTT SVOD Services Market—Revenue Forecast
OTT SVOD Services Market—Revenue Forecast Discussion
Percent Subscriber Breakdown
Subscribers and Revenue Forecast—UK
Subscribers and Revenue Forecast—Germany
Subscribers and Revenue Forecast—France
Subscribers and Revenue Forecast—Netherlands
Subscribers and Revenue Forecast—Spain
Subscribers and Revenue Forecast Discussion
Competitive Environment
Netflix
Apple iTunes
Amazon Prime Video
Sky
BBC iPlayer
Canal Plus
ProseibenSat.1
Wuaki TV
Knippr, T-Mobile Netherlands
Chili
Megogo
Azoomee
Growth Opportunity 1—Hybrid Revenue Models
Growth Opportunity 2—Focus on Content
Growth Opportunity 3—Convergence
Growth Opportunity 4—High Resolution Content
Growth Opportunity 5—Personalization
Strategic Imperatives for Success and Growth
The Last Word—Three Big Predictions
Legal Disclaimer
Market Engineering Methodology
Digital Maturity Index
Partial List of Companies Interviewed
Popular Topics
| No Index | No |
|---|---|
| Podcast | No |
| Author | Swetha Ramachandran Krishnamoorthi |
| Industries | Entertainment and Media |
| WIP Number | MD39-01-00-00-00 |
| Is Prebook | No |