Key Trends in the U.S. Enterprise Mobile Messaging Market
Key Trends in the U.S. Enterprise Mobile Messaging Market
RELEASE DATE
14-Sep-2011
14-Sep-2011
REGION
North America
North America
Research Code: 9838-00-32-00-00
SKU: TE01672-NA-SF_13302
$1,500.00
In stock
SKU
TE01672-NA-SF_13302
Description
This Frost & Sullivan strategic insight will present an analysis of the key trends in the adoption and usage of SMS as a communication mechanism across various industry verticals. Specifically, Frost & Sullivan will present estimates of messaging volumes generated largely by short code-based mobile messaging communication and marketing programs in the United States, along with associated analyses such as volume contribution by type of campaign (or usage), adoption by different vertical industries, premium versus standard rate messaging volumes, and others.
Table of Contents
Executive Summary
Summary of Findings and Key Conclusions
Common Short Codes
Premium Rate SMS
Connection Aggregators
Emergence of Long Codes
Market Segmentation
Key Market Forecasts and Analysis
A Discussion on Revenue Shares for Mobile Messaging Campaigns
Connection Aggregator Revenue Opportunity
A Brief Market Share Analysis
Conclusions
ClearSky Mobile Media
HipCricket
mBlox
Motricity
OpenMarket
Sybase 365
Syniverse
Vibes Media
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This Frost & Sullivan strategic insight will present an analysis of the key trends in the adoption and usage of SMS as a communication mechanism across various industry verticals. Specifically, Frost & Sullivan will present estimates of messaging volumes generated largely by short code-based mobile messaging communication and marketing programs in the United States, along with associated analyses such as volume contribution by type of campaign (or usage), adoption by different vertical industries, premium versus standard rate messaging volumes, and others.
No Index | No |
---|---|
Podcast | No |
Industries | Telecom |
WIP Number | 9838-00-32-00-00 |
Is Prebook | No |