Key Trends in the U.S. Enterprise Mobile Messaging Market

Key Trends in the U.S. Enterprise Mobile Messaging Market

RELEASE DATE
14-Sep-2011
REGION
North America
Research Code: 9838-00-32-00-00
SKU: TE01672-NA-SF_13302
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$1,500.00
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SKU
TE01672-NA-SF_13302
$1,500.00
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Description

This Frost & Sullivan strategic insight will present an analysis of the key trends in the adoption and usage of SMS as a communication mechanism across various industry verticals. Specifically, Frost & Sullivan will present estimates of messaging volumes generated largely by short code-based mobile messaging communication and marketing programs in the United States, along with associated analyses such as volume contribution by type of campaign (or usage), adoption by different vertical industries, premium versus standard rate messaging volumes, and others.

Table of Contents

Executive Summary

Summary of Findings and Key Conclusions

Common Short Codes

Premium Rate SMS

Connection Aggregators

Emergence of Long Codes

Key Market Forecasts and Analysis

A Discussion on Revenue Shares for Mobile Messaging Campaigns

Connection Aggregator Revenue Opportunity

A Brief Market Share Analysis

Conclusions

ClearSky Mobile Media

HipCricket

mBlox

Motricity

OpenMarket

Sybase 365

Syniverse

Vibes Media

Related Research
This Frost & Sullivan strategic insight will present an analysis of the key trends in the adoption and usage of SMS as a communication mechanism across various industry verticals. Specifically, Frost & Sullivan will present estimates of messaging volumes generated largely by short code-based mobile messaging communication and marketing programs in the United States, along with associated analyses such as volume contribution by type of campaign (or usage), adoption by different vertical industries, premium versus standard rate messaging volumes, and others.
More Information
No Index No
Podcast No
Industries Telecom
WIP Number 9838-00-32-00-00
Is Prebook No